Reebok launches CrossFit, RealFlex

MANILA, Philippines - Reebok introduces CrossFit, the revolutionary strength and conditioning program, and RealFlex, Reebok’s latest footwear technology powered by independent multi-directional nodes that promotes natural movement and flexibility, at Eastwood City Walk 2 today.

As a part of its fitness campaign, Reebok is inviting sports buffs to take part in the “Reebok Experience Zone” to discover and experience CrossFit, one of the fastest-growing fitness movements in the world.

The global TV spot can be viewed at http://reesha.re/TSOFHA.

“At Reebok, we believe that fitness can be as engaging and rewarding as any other sport,” said Reebok brand director Steve McPherson. “While CrossFit is rather new in our market, it is growing exponentially around the world because when people discover CrossFit, they change more than just their fitness – they change their lives.”

Also to be launched is Reebok’s newest footwear, RealFlex.

The Reebok Experience Zone is a free and interactive retail event for consumers to participate in. Visitors can take part in a CrossFit Challenge by trying on RealFlex shoes and various CrossFit movements including Box Jump, Jump Rope and Air Squat.