Titleist markets top-of-line Pro V1, Pro V1x

MANILA, Philippines - You don’t need to be a rocket scientist to appreciate the unique abilities of this new golf ball from Titleist.

“It’s the most technologically advanced golf ball Titleist has ever made,” said its brand manager for Southeast Asia, Rick Brown, yesterday at the Wack Wack Golf and Country Club.

Brown, along with his staff, is in the country for the final stop of their Southeast Asian swing introducing the newest babies of golf’s leading brand – the Pro V1 and the Pro V1x.

Titleist is long considered as the money ball in golf, and Brown showed proof, in that eight of the top 10 golfers in the current money order use their brand.

Those using Titleist balls accounted for $318 million in professional golf earnings last year, as compared to its nearest competitor with $52 million.

Overall, it has led to 149 worldwide victories, dwarfing the 25 of the other brand.

“It’s not just another one. It has very nice improvements. It’s gone through testing and validation in worldwide tours. So, if the best players are using this, then players who look up to them should understand what it can do,” said Brown.

“This golf ball makes me better,” a PGA player says in one of the television ads.

Also in yesterday’s media launch were Nixon Lee and Edward C. Chan of Dynamic Sports Corporation, a local dealer of golf equipment, and Wack Wack president Philip Juico.

Brown said when it comes to the production of golf balls, there’s always a tradeoff between covering the distance and increasing the backspin on the green.

“With these Pro V1 and Pro V1x, we worked on longer distance without sacrificing your short game performance. We want you to get off the tee farthest without sacrificing your short game control,” he said.

While there are differences between them, the Pro V1 and Pro V1x are both designed for exceptional distance, consistent flight and excellent durability.

“This ball has the ability to stop quicker once it lands on the green,” said Brown, adding that the Pro V1 is down to 352 dimples in its pattern from the 392 of 2009.

“This provides for a slightly higher flight with a little more distance, and a good downrange trajectory. Our competitors give distance off the tee but there’s more spin on the green. There’s always this tradeoff,” he added.

Titleist, he said, has found the answer.