New Balance stages fund-raising fun run

MANILA, Philippines - New Balance will hold a fund-raiser for cancer patients as it stages the New Balance Power Run Raising Hope on Sept. 27 at the Fort Bonifacio Global City in Taguig.

Proceeds of the event, also held to generate awareness on cancer prevention, will go to the Carewell or Cancer Resource and Wellness Community, Philippine Cancer Society and ICanServe Foundations, groups which help cancer victims and educate people on how to deal and prevent the disease.

“As an organization, we wanted to create a positive impact in our community. And, as a brand that embraces the love for running, we decided to do something about it,” said Anton Gonzalez, president of Planet Sports, Inc., during yesterday’s event launch at the California Pizza Kitchen at Glorietta.

“From the past events, we saw the runners’ passion, especially during the New Balance Power Race. With their help, we aim to lead the way to direct this passion to something that is more valuable and they can be more proud of,” he said.

Backing the event are The Philippine STAR, Smart, Rider, 100Plus, Planet Sports, Business World, Solar Sports, Ipanema, The Athletes Foot, Summit Mineral Water, Phiten, Department of Tourism, Dole, California Pizza Kitchen, Alaska, K2 Interactive, Bridges, Cyrus Logistics, Inc., Action & Fitness Magazine, Wave 89.1, yehey.com and Audiowav.

Others who graced the event were Dr. Kelly Salvador of the Phil. Cancer Society, Bobbit Suntay of Carewell Community, Bing Buenaventura of the New Balance, Eric Imperio of X-Tribe, Rachel Alejandro and Bibeth Orteza of IcanServe.

Listup is from Aug. 8 to Sept. 20 at New Balance outlets in Glorietta, Shangri-La Mall, Festival Mall, Planet Sports Rockwell, Trinoma and V-Mall, Secondwind UP Diliman and Runner in Bonifacio High Street. Events on tap are 21k, 10k, 5k and the 3k fun walk.

For details, log on to www.newbalance.com.ph with the first 500 registrants for the 3k event receiving a NB Power Run-Dole T-shirt and finishers of 5k, 10k 21k getting medals.