UNA Apartments connects with millennials through humor and smart homeownership

MANILA, Philippines — ARTHALAND, the country’s foremost green developer, recently launched “The First You Won’t Regret” campaign to introduce Tower 3 of Una Apartments at Sevina Park in Biñan, Laguna.

Specifically crafted to resonate with millennials and first-time buyers, the campaign positions Una Apartments as a first home purchase they will not regret by presenting it as a wise, practical and future-ready investment.

Central to the launch is a well-received film titled Not for Sale, which uses humor and relatable life experiences to tell the story of a man who walks into a shop filled with vintage items. The shop owner tells him that nothing on display is for sale because each piece represents a missed opportunity or a wrong choice he made in life.

In a clever twist, the man later brings the shop owner to Una Apartments, showing him that investing in a home there is one decision he won’t regret making. You may watch the film at https://www.youtube.com/watch?v=xzD2OgiU0DE&t=5s.

Una Apartments is located within the 8.1-hectare Sevina Park, a master-planned estate distinguished as the first and only development in Southeast Asia to achieve Platinum certification under both LEED for Neighborhood Development and LEED for Homes, and the first to receive the BERDE District 5-Star rating.

With 60% of the estate dedicated to green and open spaces and convenient access via CALAX, Sevina Park offers an ideal environment for young professionals investing in their first home and couples looking to start a family.

“With the exceptional response to Towers 1 and 2, we encourage buyers to act quickly to secure their unit and take advantage of this wonderful opportunity,” said Oliver Chan, EVP and chief sustainability officer of ARTHALAND. “Una represents living a step above, bringing together sustainability, thoughtful design and long-term value to elevate everyday living for our homeowners.”

Building on this vision of elevated living, Tower 3 of Una Apartments offers 431 units, comprising 350 studio units measuring 28 square meters and 81 one-bedroom units measuring 37 square meters.

Residents will enjoy a wide range of amenities built for comfort, wellness and community, including adult and children’s pools, a fitness center, a function room, a play area, grill areas, pocket and sunken gardens, and a Potager Garden for growing fresh produce.

Each unit is thoughtfully designed with 2.7-meter floor-to-ceiling height, balconies, energy- efficient air-conditioning and lighting, low-flow plumbing fixtures that reduce water and energy use by up to 20%, operable windows for natural ventilation, airtight construction, a Dedicated Outdoor Air System (DOAS) with MERV filters, carbon monoxide monitors, and durable laminated wood flooring, ensuring a first home purchase that truly embodies living a step above.