Suzuki displays Kizashi Sports concept car

MANILA, Philippines - Suzuki Philippines president Satoshi Uchida led the unveiling of the Kizashi Sports concept car at the recently-concluded 3rd Philippine International Motor Show (PIMS) held at the World Trade Center in Pasay City last August 19 to 22, 2010.

Unveiled at the New York Auto Show 2008, the Kizashi Sports concept car is the final version of the Kizashi concept car series, with the production model due for release this 2010 in other countries.

In Japanese, kizashi means “a sign of great things to come” – signifying the unparalleled combination of driver satisfaction, looks and quality of Suzuki’s new flagship model as it breaks into the executive car segment with a completely new type of sedan.

Set up as a lounge with a relaxed atmosphere, the Suzuki display was manned by friendly sales executives from the different Suzuki dealerships. Featured were the bestselling Suzuki Celerio, Swift and APV Type II, as well as the Grand Vitara 4 x 2, and the newly-launched SX4 Aero and SX4 Crossover. Motor show guests were also given the opportunity to test drive the SX4 Crossover, APV Type II, Celerio and Swift at the outdoor test drive area.

During the opening day, guests were welcomed to the exhibit with a teaser video about the Kizashi concept car. This was formally unveiled during the second day in ceremonies witnessed by motoring media, dealer principals, and true-blue Suzuki fans. Cocktail food and sparkling wine were served.

Suzuki guests were treated to free-flowing Boyds Coffee freshly made onsite using the Expresso Cart that was set up within the booth. Boyds Coffee Co. (Phils.) can trace its humble beginnings to the San Francisco Coffee & Roastery, which ventured into a business partnership with Boyds USA, a pioneer in the American food service industry with a century of coffee roasting and brewing experience. Today, it has established a significant presence in the Philippine coffee industry, continuing its tradition of providing Fresh Roasted Coffee and Total Coffee Solutions designed specifically for each client’s needs.

Completing the ambiance of the Suzuki display were the comfortable and ergonomic seating and lounge furniture provided by ERGO Contracts Philippines, Inc., (ECPI) the licensed manufacturer of Ergo Products. Established in 1985, ECPI is the pioneer in manufacturing ergonomic chairs in the country, whose product line also includes office furniture, movable storage systems, doors, raised flooring, fabrics, carpets and display systems, making it a one-stop shop.

Relive everyday the Suzuki Motorshow experience. Visit any of their 18 dealerships nationwide to see their complete line-up of Suzuki vehicles, schedule a test drive or even inquire about their attractive financing schemes for new car purchases.