Goodyear responds to evolving consumer needs with Excellence

MANILA, Philippines - Goodyear Philippines recently introduced Goodyear Excellence, the leading tire manufacturer’s latest offering for high-performance luxury passenger cars that responds to the consumers’ need for performance, control and comfort. The Goodyear Excellence showcases a unique asymmetric tread design that incorporates the breakthrough 3 Zone Technology, providing superior comfort and precise handling in both wet and dry conditions for premium car drivers.

Goodyear Excellence is a revolutionary tire that allows for superb handling performance and exceptional feeling of comfort. “In the Philippines, imperfections on the road and unpredictable weather result in stressful driving for motorists and their vehicles. The 3 Zone Technology is the result of our in-depth market research that indicated our consumers’ desire for security, handling and comfort. It is this technology that allows us to address all their needs,” explained Ramon Barredo, Goodyear Philippines’ Marketing Director.

3-Zone Technology

The Goodyear Excellence features the superior 3-Zone Technology that targets a different benefit for each section of the tire.

In the face of wet and extremely slippery roadways the Security Zone features Extreme Safety Technology with highly inclined tread blocks and wide circumferential grooves that effectively push water away from the tread surface for a more responsive wet braking and handling. The Silica tread compound, coupled with a unique blend of high performance polymers and reinforcing fillers, allows for more secure grip in wet and dry conditions while, at the same time, delivers ecological and fuel-saving performance as it reduces tire-rolling resistance.

The tire exterior is put under tremendous pressure during turning and braking maneuvers. The solid, more rigid outside shoulder tread elements in the Handling Zone hold their shape, generating positive steering response as well as confidence in abrupt emergency swerves and braking situations.

Imperfections in the roadways can be transmitted as noise and vibration into the vehicle. The Comfort Zone is a cushion of rubber that insulates drivers and passengers from noise, bumps and vibrations for a smooth, quiet and comfortable ride. This tire ranks high, especially in comfort because it has a softness suited for premium vehicles that glide along effortlessly at any speed.

“Goodyear consistently invests in technology that responds to consumers’ driving needs. We are committed to putting the latest and most advanced technology in our tires to make drivers more confident on the road and ensure that their journey would be a much secure and comfortable one. Goodyear Excellence provides undisputed advantages in wet performance for assured safety and a crisp dry handling performance for high performance luxury vehicles requirements while providing good level in noise and comfort,” Barredo added.

Goodyear Excellence available in the market are: 195/65R15 EXCELLENCE 91H RHD to TL, 195/60R15 EXCELLENCE 88V TL, 205/60R15 EXCELLENCE 91V TL, 205/65R15 EXCELLENCE 94V TL, 215/60R16 EXCELLENCE 99V TL, 235/60R16 EXCELLENCE 100W TL, 205/55R16 EXCELLENCE 91V TL.

For more information, log-on to www.goodyear.com.ph.