MANILA, Philippines - Through its innovative “Sandwich Heroes” campaign, Unilever Food Solutions, a subsidiary of Unilever, has raised P400,000 in the Philippines for the United Nations World Food Programme (WFP). The donation will allow WFP to feed 40,000 children under its school meals program in conflict-affected areas of Central Mindanao particularly in Maguindanao, Lanao del Sur and Lanao del Norte.
“We are very grateful to Unilever for its longstanding partnership with WFP in the Philippines, including its latest creative efforts to help raise awareness of the issue of hunger in the country,” said WFP Philippines representative and country director Stephen Anderson.
“The funds will help WFP and its government counterparts, such as the Department of Social Welfare and Development and the Department of Education, provide hot nutritious meals for children in remote, conflict-affected areas.”
Thirteen restaurants took part in Unilever Food Solution’s pioneering project, which involved each restaurant offering their signature sandwiches for the campaign. Unilever Food Solutions made a donation to WFP for each featured sandwich sold from October 2011 to January 2012.
Bigg’s Diner, Cibo, The Coffee Experience, CoffeeBreak, Figaro, HotShots, JD Bakeshop, KFC, Mushroomburger, The Flying Pig, Holy Cow, The Sandwich Guy and Wham! Burgers all participated in the campaign.