Shop The Future - Now

MANILA, Philippines - Test the latest cell phones and get a hands-on feel of what broadband service best fits your lifestyle. Shop for the coolest accessories to dress up your laptop or mobile phone. Techies in search of all that are heading to a new destination – the new Globe flagship store in Greenbelt 4.

The modern 200-square meter Globe flagship store showcases the “blueprint for the future” of Globe as it veers away from the traditional utilitarian concept towards a digital lifestyle that places the needs of customers above everything else.

“The concept is embracing the digital lifestyle, whether you are at home or at work. It is a complete change and not just in the aesthetics or the looks of it. We want our customers to feel a sense of playfulness and discovery when they come to our store. Our environment has been designed in ways that are easy and relevant for our customers. What we desire is for our customers to find the products and services they need all within the convenience of a one-stop shop,” said Maridol Ylanan, Globe head of stores.

The exciting new store design features a seamless, semi-circular, two-section layout.

The inner core called the Shop Zone highlights the digital lifestyle, be it home life, mobile life or business life. It offers a wide range of live demos that the customers can play with. Globe is changing their experience by placing the live phones at the sales area for buyers to try. There are also laptops with broadband service which visitors can use to surf or check their email.

Aside from providing an enhanced shopping experience, the store continues to deliver superior customer support.

The outer core or the Service Zone houses the self help area for customers who want immediate answers or who need to print a copy of their bill; express service for fast transactions such as modification of account information and subscription plans; customer service for more complex transactions and opening of new accounts; and cashier for bills payments. The service area resembles a lounge with long, comfortable couches in muted tones where the clients can relax while waiting to be assisted.

“We’re proud to say that no Philippine telecom company has done this. We had to hire consultants, not only for the design but also for the backroom infrastructure which is the soul of the store. The customers must be able to do a transaction within a reasonable period and still have time to browse around,” Ylanan said.

“We have taken what we learned about our customers through engaging them, observing them and anticipating their needs, and allowed these valuable insights to ripple across every nook and cranny of our store, in every dimension across our critical product, system and human touch points. From the design of the physical structure to the design of the customer experience, the look and feel of our store resonate with an understanding of our customer and an eagerness to delight them in every encounter even after they have stepped out of our store,” Ylanan said.