Shu-arrives!

Half a full moon ago, dahlings, cult cosmetic brand Shu Uemura reached Philippine shores with a flagship counter at Rustan’s Makati. It was a night that celebrated art and beauty, with a never-before-seen live make-up show by Shu Uemura’s chief make-up artists Kakuyasu Uchiide and Yuji Asano flown in from Japan for the launch.

For local flavor, palanggas, there was "Mode Impressionism", a collaboration between Shu Uemura and Manille’s top 5 make-up artists on 5 known faces. Invitees applauded the photos taken by Ronnie Salvacion of "Eye Candy" by Shu Philippines’ make-up expert Xeng Zulueta on sultry Rosanne Prieto; "Ageless" by Juan Sarte III on Susan Reyes; "Raw Glamor" by Jing Monis on Kitkat Zobel; "Light Years" by Lala Flores on Hindy Tantoco; "Deconstruction" by Henry Calayag on Celine Lopez.

Showing how important Manila is to them, Shu Uemura Japan sent over evp-coo Edouard Roche to introduce the brand. With powerhouse heads of the Rustan’s Group Bienvenido Tantoco Sr. and Bienvenido Tantoco Jr. making the introductions, everyone knew it was a special night.

Shu Uemura has arrived–and is here to stay, dahlings!

Remember, palanggas, "Many books can inform, but only the Bible can transform." Smile. See you.