Joyce to Behold

Makati City, a new moon ago, dahlings. Hot and sexy. Sweet and innocent. Movie star Joyce Jimenez launched her very own line of intimate garments labelled "Private Joyce" at the Grand Ballroom of Hotel Inter-Con on the opening day of the hotel’s spectacular three-day wedding expo, "All About Weddings–The Complete Before, During and After Guide".

The different moods of the screen siren and modern women like her were reflected in the collection. Wispy t-backs, lacy bras, gartered stockings, girdles and sheer teddies in temptation black and virginal white contrasted with the cotton and more demure versions in pastel shades with sugar-n-all-things-nice trimmings.

"Private Joyce" is the brainchild of Shirley Kuan, the star’s manager, who said she wanted Joyce to have a business venture outside of showbiz. "In 2000 we came out with Private Joyce the magazine; in 2001 it was Private Joyce the calendar; and now for 2002 it’s Private Joyce intimate wear collection."

The two ladies are laughing all the way to the bank as stocks of Private Joyce were completely snapped up in two days at Sari Sari Store outlets, exclusive distributors. It took a year to plan the collection, with Sari Sari’s Marni Ocampo enthusiastically encouraging the ladies. Those who missed the show will have to wait a full year before Joyce walks down the ramp again to show off Private Joyce’s 2003 line.

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Astoria Plaza Vivian Ng played host to Ethel Timbol, the Bulletin’s Lifestyle editor, and Agnes Huibonhua, chief executive assistant of VP Teofisto Guingona, dahlings, with a sumptuous buffet lunch at the Cafe Astoria. With her were GM Mary Ann Reyes and Genesis Hotels president Miguel Cerqueda.

Former mayor Mel Mathay attended with Vilma Valera and Susan Laudico. mare’s Fortune Ledesma, Myrna Borromeo, Brenda Reyes and Roi Philips were there, as were consul to Osaka Tony Villamayor, Fe Rodriguez, Betsy Quisumbing, Susan Limjoco,Naty Papas, Cinderella’s Therese Santos, Techno Marine’s Raffy Florencio, The STAR’s Millet Mananquil, Chelo Formoso, Donnie Ramirez and Resty Vergara.

Remember, planggas, "The death of Jesus Christ is the measure of God’s love for us." Smile. See you.