Spirit, Taste and More

Celebrating the Christmas spirit of giving, dahlings, L’Oreal’s Luxury Division hosted a lunch for their press and retail friends at The Peninsula, with the Ateneo Alumni choir as dessert.

The order of the day, palanggas, was thanksgiving all around through beautiful Lancome and L’Oreal designer fragrances’ special holiday coffrets (specialty gift sets), like Lancome’s "party girl" Aromatonic Coffret to the "elegant lady who lunches" Miracle Coffret.

Ralph Lauren had its special "Bears that Care" offer, where a purchase of the cute bear threesome worth P500 would result in a donation to the Sisters of Mary School (which educates and supports poor teenagers) on behalf of the consumer at no extra cost! To take the spirit a step further, palanggas, L’Oreal Phils. managing director Duillet agreed to double the amount collected by Ralph Lauren Fragrances to donate to the charity. As you can see, inspite of trying times the spirit of Christmas is alive and well!

* * *

The Wine Company, a subsidiary of Premier Wine & Spirits Inc., recently held a Wine Training Camp, palanggas, where selected members of the press and F&B industry were taught to recognize the aromas and components in a wine through an interactive sensory workshop.

At the camp, The Wine Co.’s general manager Sherwin Lao taught participants to learn component tasting, breaking down the different elements in a wine such as acid, sugar, tannin and oak. "This is but one part of the whole 2S3T routine that makes up the wine sensory evaluation–sight, smell, taste, touch and total impression," he explains.

Personal taste is still the biggest factor to consider in wine selection, dahlings, but to properly appreciate wine one must learn such things as components and aromas. The camp is timely since the Filipino’s tastes continue to lean toward the finer things. "Over the last four years," Lao reveals, "there’s been a new fascination for wines, with incredible growth to a gross volume of over 350,000 cases currently from around 95,000 cases back in 1996–that’s a 268 percent increase! We’d like to be at the forefront of this revolution by focusing on the portfolio we carry. Our objective is to make wine less intimidating and more enjoyable, reachable for people."

* * *

Remember, palanggas, "The blood of Jesus Christ will always make us safe, while the Word of God makes us sure." Smile. See you.