Optimism in the economy is building up.
“I would like to help in whatever way I can to send the message out there that we are open for business. We are a safe place to live in. We are a safe place to visit and to bring their families to and to do businesses,” said Federal Land chairman Alfred Ty during the recent launch of Federal Land NRE Global.
Ty said he is buoyed by President Marcos’ economic blueprint, which he announced during his first State of the Nation Address.
“And the three points, I recall and I would like to emphasize, it would be first, to make the Philippines an investment destination. And that’s a big statement that means the government will do and great things must happen to attract more investments, like we have this morning. The second policy that is important to me is the continuity of infrastructure development. So the continuity coming from the previous administration moving to this, saves a lot of time and resources to proceed until completion rather than to redo things. And so, I believe, Secretary (Ben) Diokno mentioned there are 200 pending projects or ongoing projects from the previous government that they will continue and that will be good logistically for the whole country. And the third one would be the policy of no lockdown. And I think everybody understands the sentiments and the optimism of that statement,” Ty said.
Federal Land, Inc. continues to elevate experiences and lifestyles through a strategic alliance with leading Japanese real-estate firm Nomura Real Estate Development. Together as Federal Land NRE Global, Inc. (FNG), the group sets to introduce a new way of living.
Led by Federal Land chairman Alfred Ty and NRE chair Eiji Kutsukake, the new company — Federal Land NRE Global Inc. — sees a combined century of impressive local and international real estate experience, outstanding business performance, and comprehensive expertise in all aspects of property development and management. Through Federal Land NRE Global Inc., Federal Land and Nomura Real Estate Development are bringing their respective stellar capabilities intended to elevate the way urban developments are undertaken.
Federal Land NRE Global Inc. aims to integrate the best of Japanese innovation, technology, and design with Federal Land’s extensive knowledge of the Philippine market and solid reputation for well-built and innovative properties located in key cities in Metro Manila, South Luzon, and Cebu. Ty said, “This is a perfect marriage of vision and values. We share a common long-term outlook, anchored on creating world-class developments that enrich the way people live. It’s a true synergy wherein we raise each other’s performance, whether in architecture, technology, construction, management, or most importantly, to the quality of service rendered to our customers.”
The result is a brand of new-level developments that pave the way to better and more dynamic lifestyles for Filipinos.
Ty added, “We aim to make a difference. We want to create real-estate solutions that will elevate the living experience of customers to a higher level. We will introduce masterplanned communities in strategic locations, innovative features, sustainable solutions, and cutting-edge technologies that fit today’s evolving and modernizing lifestyle. That’s the vision of FNG.”
The symbol of its partnership represented by the logo of Federal Land NRE Global, Inc. was inspired by the forearm handshake, which signifies peace. The logo captures FNG’s core principle, rooted in the spirit of equal partnership and respect between two countries to create new value. The new company aims to make life flourish by creating sustainable urban communities thoughtfully designed to enrich the lives of Filipinos.
Partnership beginnings
FNG expands a previous tie-up between Federal Land and NRE. Along with Japan’s Isetan Mitsukoshi Holdings Ltd., the proponents first collaborated on The Seasons Residences, a four-tower high-end residential development at Bonifacio Global City featuring distinct Japanese innovations. The partnership also brings the first MITSUKOSHI to the Philippines.
The success of The Seasons Residences cemented NRE’s confidence in Philippine real estate. Kutsukake said, “When we were looking for prospective investment opportunities outside Japan, we thought of the Philippines based on our experience with The Seasons Residences. The success led us to understand and foresee the country’s positive market potential and dramatic growth. It also solidified our trust in Federal Land since our first project together further proved that they share the same philosophy as NRE—and that is to build better products with high quality elements while nurturing respect for each other.”
Ty said, “We have common roots and beliefs. Both originated from financial institutions. Both hold quality and excellence sacred. And both have had decades of real estate experience in our respective markets. NRE’s unrelenting pursuit of innovation, understanding the customer’s needs, and disciplined business practices mirror our own at Federal Land. This joint venture is a triumph of mutual respect, acknowledgment of respective competencies, and a fruitful celebration of cultural and technological exchange.”
Business outlook
The Philippine property market is raring with optimism in 2022. Rising consumer and investor confidence and the completion of major infrastructure in the country are setting the stage for a sector bound for a significant rebound.
“Launching FNG is an important milestone for Federal Land, a fitting landmark in our timeline as we celebrate our 50th year this 2022. We are also looking forward to supporting the economy’s recovery and opening global opportunities to the country,” says Ty.
“We are thrilled to share our expertise and expand our services further in the Philippines alongside Federal Land,” replies Kutsukake. “With FNG, we are creating more value to provide opportunities and nurture communities in various metropolises in the Philippines.”
The initial project under FNG incorporates four areas of land development with a total area of about 250 hectares in Metro Manila, Cavite, and Cebu. These include an initial pipeline of residential, office, commercial and industrial facilities.
This endeavor also aims to create 6,000 job opportunities within the first five years of operations, such as administrative, engineering, and construction-related roles. This is just the beginning of plans carved and set to be realized in the next 30 years, as FNG aims to establish its presence in the country and introduce a new lifestyle for the Filipinos. *
(You may e-mail me at joanneraeramirez@yahoo.com. Follow me on Instagram @joanneraeramirez.)