Scentimental times

Aficionado Perfumes and Personal Care ambassador Erich Gonzales and president and CEO Joel Cruz with your columnist and Becky Garcia.
Devoted family man and perfume magnate Joel Cruz recently celebrated his birthday at Blackbird in Makati City.

Affectionately dubbed the “Lord of Scents,” the Aficionado Perfumes and Personal Care president and CEO was surrounded by his adorable children and longtime friends from the business, social and showbiz communities as he marked yet another chapter in his life.

Joel Cruz with his children (from left) Zeid, Ziv, Prince Sean, Charles, Prince Harry, Prince Harvey, Charlotte and Princess Synne.

Guests enjoyed a sumptuous array of dishes along with wonderful tales from Joel’s colorful and blessed life.

Many happy returns, dear Joel. And congratulations for all the success!