An extraordinary journey

Jewelmer Joaillerie celebrated over three decades of history through an intimate gathering dubbed “A Journey to the Extraordinary” at The Peninsula Manila recently. This year’s gala was a thanksgiving and a tribute  to a continuing tradition of excellence and beauty.

The event was dedicated to the men and women who have made Jewelmer Joaillerie the internationally renowned brand it is today. It was a return to the brand’s roots — bringing together the best of French and Filipino.

The program featured Jewelmer’s new corporate video that shared the story of the brand’s journey since it was established by Jewelmer president and CEO Jacques Branellec and group chairman Manuel Cojuangco in 1979. This was followed by the launch of Jewelmer Joaillerie’s 2016 Spring/Summer Collection inspired by the Parisian aesthetic.

The company’s executive vice president and deputy CEO Jacques Christophe Branellec and senior vice president and creative director Gaelle Branellec welcomed the VIP guests who were ferried to the event in a customized Rolls-Royce Wraith.

Guests were transported to Paris as images of the City of Light were shown on LED curtain screens around the Rigodon Ballroom. Jewelmer pearl meat was served as cocktail fare to match the finest French champagne by Veuve Clicquot. To cap the affair, guests danced the night away to big band music. 

Congratulations to Jewelmer!