MANILA, Philippines - Despite the bad weather, energetic guests “couldn’t be tamed” as they trooped to Amber Ultralounge that was transformed into a Cuban-inspired tavern for Bacardi Philippines’ launch of its global positioning campaign “Untameable Since 1862.” Upon registration, male guests were handed out straw hats, while female guests were given floral headpieces to coincide with the launch’s theme.
The first part of the launch was an intimate sit-down dinner of the Bacardi team with their friends from the press. The second part was an open party for partners and friends, who enjoyed their favorite Bacardi cocktails while partying to the music of MotherBasss, Sinyma and DJ Mars Miranda.
To promote responsible drinking, guests were encouraged to download Bacardi’s Walk the Line mobile application, emphasizing the brand’s practice of ensuring the safety of its consumers while enjoying Bacardi.
Bacardi’s country manager Sanjit Randhawa expressed his gratitude to all the people who never failed to support the brand.
Spotted in the event were Gretchen Fullido, Jose Sarasola, Jennifer Lee and Gwen Garci.