SM Men’s Fashion flew in British supermodel David Gandy to headline its Holiday 2013 and Spring/Summer 2014 collections at the recent Philippine Fashion Week. Before Gandy hit the runway, he had first an intimate cocktail party and meet-and-greet with the press.
Gandy, who towers at 6’2â€, has graced several ad campaigns and 47 different magazine covers including Vogue and GQ. Forbes magazine also voted him as one of the “World’s Top-Earning Male Models of 2013.â€
As the new image model of SM Men’s Fashion, Gandy joined the brand’s other ambassadors like Hideo Muraoka, Daniel Matsunaga, Rafael Do Prado and Fabio Ide.
Welcoming him to the SM Men’s Fashion family were SM Men’s Fashion vice president Jeffrey Lo and assistant vice president for marketing Ayen Florendo.
SM Men’s Fashion, with its team-up with Gandy, has obviously brought the brand’s collections beyond the local fashion industry.