MANILA, Philippines - Today, many women lead active lives. They are driven, passionate, goal-oriented and movers and shakers in their own right. They are versatile and have mastered the art of multi-tasking. They also excel in their chosen career paths and still find quality time for themselves. They can do anything if they put their minds and hearts into it. Simply put — women are pretty strong.
Believing that women are naturally born with an innate strength, leading outdoor athletic footwear brand Merrell reaches out to these women through its Pretty Strong campaign.
Alongside the launch is the introduction of a performance shoe line specially designed for women.
Merrell’s women’s collection aims to keep pace with these active, strong women with a line that complements their diverse lifestyles by providing tailor-made features, as well as durability and quality that they well deserve.
The new performance collection features narrower and slimmer profiles. These shoes are made of durable, comfortable materials, and come in different color combinations. The collection is also versatile — great for everyday use, working out in the gym, hitting the challenging outdoors training, running and trekking.
For women who are into serious running, Pace Glove 2 is highly recommended with its excellent ground traction and secure fit. For those who are into running and training, Bare Access Arc 2 is ideal with its M-Bound cushioning that assures comfort in every movement.
On the other hand, Mix Master Move Glide is a flexible shoe built for multi-activity use. It is light enough to be worn during road and track runs. Meanwhile, women who are looking for stable shoes may choose Road Glove Dash 2. It gives the stability one needs without the added weight and bulk.
Merrell’s Pretty Strong campaign reaffirms the brand’s commitment of constantly inspiring people — especially pretty strong women — to get outside and see the outdoors in a new light.
(Merrell is available in leading department stores and sports specialty stores nationwide. For more information, visit www.facebook.com/MerrellPhilippines or follow Merrell on Twitter @MerrellPH.)