“We are executing our international expansion according to plan” explains Luigi Nunez, president & CEO of Beer Below Zero. He adds “Though the local demand for our service is also increasing, we can’t ignore the prospects from international markets”. Nunez says their group is very proud that other nationalities have caught the BBZ bug, a truly Filipino ingenuity.
From humble beginnings three years ago, BBZ is already gaining a name in the international markets. From tinkering and modifying commercially available freezers in the market, BBZ has already invested in their own brand of freezers specifically manufactured according to their specifications.
“We are targeting BBZ to be available in 300 outlets in the Philippines and 100 outlets in international markets by end of 2011”, adds Vinson Co Say, VP & CFO of BBZ. He says “The demand for BBZ is amazing. Maybe we are just lucky we stumbled upon an idea that has a huge demand waiting to be supplied”. By end of 2012, BBZ should have a total of 1,000 outlets nationwide and 500 outlets in international markets.
Beer was introduced to the Philippines by the Spaniards more than a century ago. The BBZ trio of Luigi Nunez, Vinson Co Say and JJ Angala, needed only 3 years before they set foot on international markets to introduce a truly Filipino innovation.
The BBZ triumvirate state “We hope that we get the support of our countrymen in achieving our thrust of making the Philippines known worldwide as the country serving the coldest beers.”
Beer Below Zero is a 100% Filipino-owned company with no affiliation with any local or international beer company.