Penshoppe's chic summer collection

A French twist in the summer.

This characterized the participation of Penshoppe in the recent Philippine Fashion Week. The sophistication of Paris, the allure of the French Riviera, the inviting scenery in Bordeaux and the breathtaking seascapes of Marseille, Avignon and Nice were all interpreted on the runway via clothes with darker, more subdued hues. Since it’s the summer collection, bright and colorful prints and resort wear were also highlighted.

Penshoppe’s brand director Alex Mendoza said, “Every season is an opportunity to make fashion a statement. In the true Penshoppe tradition of pushing the limits, we decided to give summer wear a sophisticated French twist.”

The collection, dedicated to the worshippers of the sun, had the imprints of high-fashion France: sleek tailor-fitted blazers, plaid long-sleeved shirts, and rugged jackets for men and asymmetrical tops and subtly elegant dresses for women. With these fashion impressions, the clothing brand proved that Penshoppe’s 2011 summer collection was much more than tees and jeans.

Mendoza added, “Our goal was to balance style and creativity with this collection. We wanted to make it very chic, but at the same time a lot of fun to wear. After all, having fun pretty much sums up summer.”

Fashionistas enjoyed an after-party at SMX in Mall of Asia where an avalanche of Moët and Chandon champagne and Belvedere vodka flowed. Amidst the merrymaking, guests applauded the four-minute Penshoppe commercial entitled “Arrivalist,” directed by Cholo Laurel.