Interpreting urban fashion

MANILA, Philippines - It was quite a surprise when Penshoppe unveiled its fresh and young 2010 Holiday collection to show how the brand has evolved from catering mainly to the young teen crowd to now including the stylish young professionals. The revisioned Penshoppe takes to the streets of London for inspiration for its New Urbanite Collection. 

Penshoppe brand director Alex Mendoza says, “The collection is all about interpreting urban fashion’s sophisticated street-style in London and New York. There is a new breed of fashion-aware individuals who have a very novel approach to dressing. Through their unique sense of style, they are elevating our status as a melting pot of creativity and fashion; and Penshoppe is there to offer them the pieces they need to express themselves. That is why we call our show Elevation.”

The New Urbanite Collection showcases casual wear in somber shades of black, gray and blues; and through layering, detailing and clever mixing-and-matching, it evolves into the distinct looks Penshoppe calls Tailored Sport, featuring sophisticated active wear; Restrained Distress, a laidback and artsy line; Retro Specs, vintage glam-grunge at its finest; Dark Romantics, edgy and Victorian-esque pieces; and Active Duty, casual cool with a military flair.

Penshoppe feels this collection will have broad appeal, perfect for the company’s ReVisioning, the re-imagining of this casual apparel giant that will allow it to become more appealing to a wider market.

Golden ABC president and CEO Bernie Liu says, “We really feel that this collection fulfills the promise of a ReVisioned Penshoppe. Everything is carefully-planned and thought-out, from coming up with the designs, to the careful selection of fabrics, to the campaign and branding strategies.”

Golden ABC is the company behind Penshoppe and other popular apparel brands Oxygen, Memo, ForMe, Regatta and direct-selling subsidiary Red Logo.