All geared up

Luxury auto brand Mercedes-Benz threw a month-long series of parties in one of Manila’s hottest nightspots, Embassy Superclub. Over a thousand people converged each week as Mercedes-Benz introduced the sporty B-Class and the all-new next generation C-Class. Both vehicles are specifically geared for a new generation of car lovers.

With the Mercedes-Benz logo emblazoned on Embassy’s signature white façade and a dazzling display of B and C-Class Benzes parked outside, there was a visually high octane treat each night. Quite popular was the new C-Class which is going on its fourth generation. Twenty-five years ago, Mercedes-Benz introduced the Model 190 and laid the foundations for what was to become the best-selling model series in the history of the brand.

CATS dynamic driving force Felix Ang says, “Whatever life you lead, whatever driving style you possess, there is a new C-Class that will suit your every need. The new Mercedes-Benz C-Class is the only car in its segment that offers two distinct designs that reflect your personal style –– whether you prefer a timeless elegant design or a sporty avant garde look.”

Since inventing the first automobile, Mercedes-Benz has evolved into one of the world’s most recognized and desired cultural icons. The legendary three-pointed star symbolizes the pioneering spirit that represents luxury, quality, innovation and safety all over the world. And the success of both the B and C classes here in the Philippines continues to cement the brand’s unequalled position as the most desired luxury vehicle with both mature and younger luxury car enthusiasts.

(Mercedes-Benz is distributed by CATS Motors, Inc. For more inquiries, call 723-5808.)

New Age technology and design

When Bang & Olufsen opened its flagship store at Greenbelt 5, it allowed its guests to experience the known brand’s originality and creativity firsthand.

It all began in 1925 when Danish engineers Svend Olufsen and Peter Bang began a modest production of radios at the former’s family manor. Compared to many of their competitors at the time, Bang and Olufsen set out to distinguish themselves through quality innovation that was harmoniously balanced with design. Today, Bang & Olufsen has evolved into the leading technology brand that boasts of a wide range of audio and video products that are not just striking in appearance but also in performance. 

Lars Myrup, managing director of Bang & Olufsen Asia, says, “We believe there is a substantial pool of existing and potential clients here who have the taste and discernment to truly enjoy Bang & Olufsen products with its unique design and quality. Over the years, many audio and visual enthusiasts here have acquainted themselves with our products and brand from their travels overseas. Many of them have also purchased our products outside the Philippines. We are delighted that they will finally get to experience Bang & Olufsen products right here on their home ground and we feel there is a strong basis for solid growth in this part of the world.”

(Bang & Olufsen, exclusively distributed by Stores Specialists Inc., is now open in Greenbelt 5.)

There are no strangers here

Marlboro, the world’s No. 1 cigarette brand, rolled out the red carpet for its loyal patrons as they were treated to an exclusive behind-the-scenes look at how the cigarette brand is made. Dubbed The Marlboro Experience or TMX, loyal Marlboro adult smokers and their friends were given unprecedented access to the high-security, state-of-the-art Philip Morris Philippines Manufacturing Inc. (PMPMI) plant in Batangas.

The day began when the excited VIP guests arrived at a designated pick-up point where they received T-shirts specially designed for the event. PMPMI managing director Chris Nelson was there to personally greet every guest.

A presentation hosted by Marlboro brand manager Eric Carandang familiarized the group members more with their favorite brand. Participants were then given individual TMX wrapped iPod units containing prerecorded MP3 facts about cigarette manufacturing and tobacco processing. The Marlboro Experience culminated in The Red Night, a rollicking party held at Bagaberde along Roxas Boulevard. VIP guests were treated to front-row seats at an intimate concert boasting of an impressive band lineup including Spongecola, 6cyclemind, Sandwich and The Dawn. After their respective sets, the bands mingled with the rest of the party and rocked it out the whole night through.

Guests were also given special tokens for taking part in what had been an extremely memorable day for everyone. This was an unprecedented event in which manufacturer, production team and loyal patrons alike partied together. It is no wonder why this project won a Merit Award in the 2007 Philippine Quill Awards. As it was aptly printed on the welcome banner for the guests: “There are no strangers in Marlboro Country. Only friends you haven’t met.”

How Taylor Hicks rocked Manila

Ayala Malls continue to bring only world-class, top-notch acts and performances with this once-in-a-lifetime musical event as they welcomed American Idol 5th Season champion Taylor Hicks.

The eagerly-anticipated three-venue tour was packed from Glorietta 4 park to Greenbelt 3 park and finally at TriNoma Activity Center. When Hicks appeared at the Glorietta 4 concert, he started playing his harmonica which boosted the energy of his audience. He performed together with Philippine’s most sought-after musical arranger Louie Ocampo and his band. The audience truly had a memorable night as Hicks sang his own versions of Takin’ it to the Streets, Dancing in the Dark, Living for the City and his piece at American Idol Do I make You Proud? After Hicks’ remarkable performance, several shoppers had a photo opportunity with their idol on stage.

Taylor Hicks left a lasting impression on his fans. Ayala Malls with the help of their sponsors —  Mossimo, Ascott Makati, Hard Rock Cafe, ABC 5 and RX 93.1 — certainly attained their goal of giving their valued customers a world-class experience.

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(E-mail me at [email protected])