Something for all to enjoy

With today’s super high cost of living, dahlings, one wonders whether one can afford to pamper oneself with little luxuries like upgrading one’s TV set.

The new TV models, dahlings, boasting of the latest technology are tres expensive for middle-to-low income families. So the big question is – will they ever enjoy the latest in cutting-edge technology? Well, palanggas, they certainly can with Promac!

Promac, the appliance and electronics brand known for its high-quality yet very affordable products, launched its newest home entertainment system lines. "Promac now has the complete TV set range, from 14" all the way to 29" models," explained Infinite Ideas chairman and young achiever Gelo Serrano, no less. "Moreover, it is introducing a flat-screen TV that is amazingly easy on the budget. Promac is also extending its best-selling DVD and VCD product lines. And these come with a warranty, something those cheap, fake models don’t have. Consumers can have a blast with a wonderful sound trip courtesy of the Promac 5.1 speaker system."

The new Promac TV commercial features good-looking Aga Muhlach promoting all these wonderful products. The breakthrough commercial is one of the first in the Philippines to use the HDTV format, the same used to film Star Wars Episodes 1 and 2. What made it really special was the combination of HDTV for the live shots and computer graphics for the background. "We wanted people to realize that with Promac, they can enjoy digital quality entertainment without having to spend so much," shares Infinite Ideas creative director Onat Roldan. Directed by the youthful and talented Sid Maderazo with post-production by the multi-awarded Underground Logic and soundtrack by Hit Productions, the commercial showcases an edgier Aga Muhlach. Renowned photographer Eric Liongoren did the shots for the print campaign.

Looking at the material, one would think they cost an arm and a leg. But advertising agency Infinite Ideas negotiated with production suppliers,much to the the client’s satisfaction. "We always tell your clients that advertising doesn’t have to be expensive," says chairman Gelo Serrano. "We see to it that our business partners get the best deal possible. And as a sign of their appreciation, they recommend the agency to their friends."

The new Promac commercial is a tribute to Filipinos. By communicating that one does not need to spend hard-earned money to enjoy digital technology the rest of the world is enjoying, Promac enhances the quality of life of the Filipinos. This alone is more than enough reason for us to feel good and proud about Promac.

Yes, palanggas, at last we have something like Promac which makes life enjoyable for all.

That Bergamo style

One-of-a-kind Bergamo held a fashion show at the wedding fair dubbed May Kasal sa Forbes Park 2003: A Wedding Fair at posh-y Forbes Park’s Santuario de San Antonio Parish Garden and Social Hall.

Bergamo presented the shop’s quality-made apparel. Bergamo, known as the haberdasher of discriminating gentlemen, unveiled its latest elegant collection of the traditional Barong Tagalog, stylized custom-tailored tuxedos and suits for dashing modern-day grooms.

Just before the show, palanggas, special invitees dropped by the Bergamo corner at the Social Hall. Here they enjoyed an exclusive cocktail party with Bergamo’s top honcho, New York’s loss but Cosmo Manille’s gain, popular Mel Meer. Mel welcomed the likes of business wiz Mon and civic-oriented Justa Tantoco; well-loved beautiful couple Henry and Jojo Zabarte; gorgeous pair Lulu Tan Gan and Josef Gueta; Martin Romualdez; fashionable columnist Mons Romulo-Tantoco; mega businessman of all seasons, Al Santos; head turner Menchu Menchaca-Soriano; Rep. Teodoro Locsin Jr. who breezed in with his adorable wife Louie; plus many more namedroppables like them.

The rousing finale featured dashing Bergamo male models parading down the stage to the beat of electrifying music. They showed off the uniquely put-together Bergamo look ideal for handsome grooms.

Bergamo unveiled ensembles ranging from Filipino-Chinese inspired Barong Tagalog to those updated with Nehru collars, embroidered graphic accents on the bodice and other embellishments. The fashion show’s highlights included well-tailored pastel suits for morning weddings.

Mel Meer’s fashion flair and workmanship clearly shone through in the collection designed to make wearers feel special, privileged and chic.

Models who exemplified Bergamo’s cosmopolitan chic, palanggas, included eligible bachelor about town Richie Santos, the son of Al and Therese Santos of the Cinderella Group of Companies; Karina Mantolino who appeared as a bride in the finale; Getty Razon; and former top Bergamo model and now an executive for an American shipping firm, Alger Zulueta.

Bergamo is one of the most successful local fashion establishments catering to men’s fashion. It has outifitted tons of satisfied hotshot business executives; political figures; and gentlemen about town with elegance, confidence and sophistication. Check out the Bergamo branches at 5510, Osmeña Hi-way (near Pasay Road) in Makati; Level 2, Shangri-La Plaza Shopping Mall in Mandaluyong; Shop No. 1; Peninsula Hotel Arcade; Ayala Tower; Men’s Wear Department of Rustan’s Makati; Rustan’s Alabang; and Alabang Town Center, Muntinlupa City. You can’t go wrong with Bergamo, dahlings.

Women power

Blooming Fields Philippines, Inc. recently launched Summer’s Eve, America’s No. 1 line of hypo-allergenic feminine hygiene products at the Hotel InterCon.

Delightful host Bianca Valerio was such a delightful host, palanggas, she glowed throughout the event. Theater and showbiz’s hotshot couple, Isay Alvarez and Robert Seña, had everyone breathless with their duet of Miss Saigon favorites. Interestingly enough, dahlings, Isay whispered to moi she has been using Summer’s Eve even she was in London while the hits musical ran for the season.

Naturellement, who better to greet guests and friends than Blooming Fields Phils., Inc. GM Maizie Sycip-Qua and C.B. Fleet’s muy simpatico marketing development manager Daniel Guthrie who jetted in all the way from Singapore to feel the warmth of the sun on Philippine soil.

Sundown was party time at the poolside with Whiplash and the three delicious-looking babes of the Silk band who had the swinging invitees rocking by the poolside. Theater actor, singer and newly-married Calvin Millado joined the band and sang a ’70s disco medley which became a crowd favorite.

The Aquabelles made the affair unique, palanggas, with a graceful number in the hotel’s swimming pool.

Apres, attractive belles Queen Alandy Dy; Hannah See; Kristel Tiu; and Barbie Chan were introduced as among today’s confident, fresh and modern, fun-loving women who mind their hygiene with the trust-worthy Summer’s Eve Feminine Wash in normal and sensitive skin formulations and the Summer’s Eve Feminine Cleansing Cloths in normal and sensitive skin variants.

Behind the huge success were Robinsons division merchandising manager for cosmetics and health and beauty, Teyene Enverga; Blooming Fields medical director Dr. Jo Qua; Blooming Fields Powerhouse team of chairman Greg Sycip y esposa Lolita Sycip, the president of Blooming Fields; Deco Centrum’s Mitos Juarez and creative consultant Ben Go; Marissa Chan and her body-beautiful sister, Annie Carmona; former Central Bank Gov. Gabriel Singson; Discovery Suite’s Ruben Tiu; Bob Achacoso; Bernard Abeleda; Cynthia Lacson-Tiu and sisters-in-law Cathy Tiu, Linda Yap and Evie Tiu; RPN 9’s Bill Carlos; Universal Records’ nice Kathleen Dy-Go, who breezed in with her hubby George Go; Jackie Khu Tong; Leo and Adele Wassmer; PCX marketing manager Christina Tan; Mercury Drug’s Cora Sy Lim and Ana Apun; Beauty Concept’s Amy Lim; Caling Young; Makati Shangri-La’s Julie Cedo; the super creative team of Gatchie & Seyerz PR Consultants; plus so many others like them, palanggas.

What a day, dahlings, to celebrate with women!

Game Channel launched

Wireless Service Asia (WSA), dahlings, a provider of cutting-edge value-added services in mobile entertainment, marked another industry milestone when it launched the first Game Channel in Asia at Dreambar.

Game Channel is an interactive game show that lets you participate in any of five TV-video games armed only with your mobile phone, which acts as your game pad. With this innovation, WSA brings the world of interactive TV to a whole new level.

The host that evening was fun, exotic looking GJ Iya who just happens to be the first game jock in Asia. She definitely got the crowd in the gaming mood.

The event gathered WSA’s gang from the corporate world, media and advertising, palanggas, who eagerly sampled the games and got hooked. Seen completely engrossed with texting were Bates Licensing & Entertainment’s Ito Feliciano; Optimedia’s Raymond de Vera; Campaigns & Grey’s Irene Choa; Corplan’s Anton Cura; One Manila’s Tonton Cadiz; McCann-Erickson’s Mar Alfaro; BBDDO’s Joyce Sulit; Nestle’s Maya Navarro; PLW’s Zeny Polovorosa; Summit’s Treena Cueva; Meg’s Pierra Calasanz and Mabel David; Chemical Magazine’s Annie Allejo; IBC 13’s lawyer Renato Bello; and Joey Ramos.

No one was prouder that swinging-partying night than WSA president Ed Limon. He congratulated the WSA team led by Manny Fernando; Rainer Leinonen; Ardie Balderrama; Eiko Raquel; Mai Mai Limon; Jay Adevoso; and Miguel Peralejo.

Stay cool! See you, dahlings!