This explains why Saint Valentines was not celebrated in the Philippines during the Spanish times. The Americans introduced it at the start of the last century but it had no popular appeal because its celebration consisted mainly of sending Valentine cards to ones loved one. The words in the cards varied, but there were only two messages, either "Be My Valentine" or "You are my Valentine." It is a fact that even in the United States, Valentines Day did not become popular till the Civil War. By 1863, a magazine writer could say, "Indeed, with the exception of Christmas, there is no festival throughout the world which is invested with half the interest belonging to this cherished anniversary". To this day, Valentines Day has had no mass appeal in the Philippines. It has yet to be part of our fiesta tradition.
A few years ago, a business group met and decided that Valentines Day could be utilized as the occasion where business could recover from its post-Christmas slump. So today, many restaurants have a special Valentines menu. But as far as the masses are concerned, Valentines Day is an elitist celebration. It will be interesting to note the text messages that will mark this years Valentine celebration. You can be sure that it will take a political slant.
Catholic encyclopedias have no entry on St. Valentines Day. This poem by Jennie Betts Hartswick reflects how people objected to Saint Valentines taking over the role of Lupercus:
St. Valentine, though wide your fame,
You dont deserve your pious name,
And this the reason of my plaint
Your conduct misbefits a saint.
From youth-time up to middle age
Ive catered for your patronage,
But ever since weve been acquaint
You havent acted like a saint.
For when comes round, as fixed as fate,
The day which you appropriate,
You give me cause for new complaint
In manner most unlike a saint...
Your halos rimmed with many a dart;
Your symbol is a wounded heart;
Fond swains you lure with artful feint;
Such actions dont become a saint.
Your name no longer should appear
In saintly calendar tis clear,
For I affirm, without restraint,
Youre more a sinner than a saint.