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Newsmakers

K-Pop

MIKE ABOUT TOWN - Mike Toledo - The Philippine Star
K-Pop
President Ferdinand Marcos, Jr. with the Philippine-Korean business delegation
STAR/ File

The K-pop wave in the Philippines, often referred to as part of the broader “Hallyu” (Korean Wave), has been a significant cultural phenomenon for over two decades. It began gaining traction in the early 2000s, when Korean drama and music started appearing on Filipino television. However, it was the global explosion of acts like Super Junior, Girls’ Generation, and eventually BTS and Blackpink in the 2010s that truly cemented K-pop’s massive following in the country.

The Philippines has consistently ranked among the top countries in Southeast Asia for K-pop consumption, with Filipino fans — known for their passionate and highly organized fandoms — regularly trending their favorite artists on social media, selling out concert venues, and even producing homegrown K-pop-inspired content.

Today, roughly 25 years since its first sparks, K-pop in the Philippines is not just a music genre but a full-blown lifestyle and cultural identity for millions of fans across the archipelago.

The Philippines and South Korea have maintained formal diplomatic relations for over 70 years, having established ties on March 3, 1949 — making South Korea one of the first countries to recognize the Republic of the Philippines. The two nations share a bond further cemented by the Korean War, during which Filipino soldiers fought alongside South Korean and UN forces from 1950 to 1953.

Federation of Filipino-Chinese Chambers of Commerce and Industry vice president David Chua, the author, former US Ambassador to the Philippines and Hyundai head of global and public affairs Sung Kim, SM Investments Corp. director and SM Prime Holdings chairman of the executive committee Hans Sy, and lawyer Bobby Batungbacal

Over the decades, this historical foundation grew into a robust economic partnership, with South Korea becoming one of the Philippines’ top trading partners and a major source of foreign direct investment, particularly in manufacturing, electronics, and construction.

Today, bilateral trade between the two countries amounts to billions of dollars annually, and South Korea remains one of the largest sources of tourists and foreign students in the Philippines, reflecting a relationship that has deepened steadily across political, economic, and people-to-people dimensions for more than seven decades.

Economic cooperation between the Philippines and the Republic of Korea took center stage most recently as government officials, diplomats, and business leaders gathered at the Philippines–Korea Business Forum held at the Conrad Hotel in Pasay City. The event formed a key highlight of the state visit of Lee Jae Myung, President of the Republic of Korea, and underscored the deepening economic partnership between the two nations.

The forum brought together senior officials and more than a hundred business leaders from both countries to explore investment opportunities and strengthen collaboration in strategic sectors such as energy, infrastructure, manufacturing, and critical minerals.

Philippine President Ferdinand “Bongbong” Marcos Jr. joined President Lee in addressing participants, while major business organizations from both sides formalized agreements aimed at expanding trade and industrial cooperation.

During the forum, President Lee emphasized the complementary strengths of the two economies. “The Philippines possesses critical minerals such as nickel and cobalt, while Korea has advanced manufacturing technologies in semiconductors and electronics,” he said, noting that this synergy could open new avenues for joint investment and industrial development.

Several memoranda of understanding were signed during the event, covering sectors including shipbuilding, nuclear energy, aerospace, supply chains for critical minerals, retail, and health and wellness. The agreements were seen as a significant step toward expanding bilateral economic cooperation and strengthening regional supply chains between the two countries.

I was one of those invited to join fellow Philippine business leaders and executives in engaging Korean investors and exploring potential collaborations in strategic industries like mining.

As chairman of the Chamber of Mines of the Philippines (COMP), I proposed a landmark minerals partnership with South Korea to strengthen supply chains for electric vehicles (EVs) and renewable energy, while advancing low-carbon industrial development. This gave me opportunity to highlight the Philippines’ role in the global energy transition.

“The global economy is undergoing structural transformation,” I said. “Clean energy systems, electric vehicles, semiconductors, and advanced manufacturing are scaling rapidly. At the core of this shift lies a group of resources now widely recognized as critical minerals — including nickel and copper — essential to batteries, renewable infrastructure, and digital technologies.”

The Philippines is among the world’s top producers of nickel, a key component in EV batteries. I emphasized the need to move beyond raw ore exports and develop a “low-carbon mineral processing and battery materials ecosystem, integrated into Korean manufacturing supply chains.” This includes responsible extraction, processing, precursor materials, and potentially battery component production powered by renewable energy.

I proposed a framework like the Philippines’ critical minerals agreement with the United States, covering supply chain security, downstream processing, technology transfer, financing, and standards alignment.

This would send a clear signal to markets: that the Philippines and South Korea are committed to building resilient, transparent, and future-oriented mineral value chains together.

With the Philippines seeking to position itself as a key node in regional supply chains and South Korea expanding its economic partnerships in Southeast Asia, the Philippines–Korea Business Forum served as a timely platform for forging new alliances.

As President Lee’s state visit concluded, business leaders from both countries expressed optimism that the agreements and discussions launched in Manila would translate into deeper investment flows, expanded trade, and a stronger strategic partnership in the years ahead. *

KPOP

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