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BRUSSELS (AFP) - European Agriculture Commissioner Mariann Fischer Boel is planning a massive global campaign to promote European wine, hoping to boost a sector suffering from overproduction and New World competition.

"In the project of wine sector reform, which I will present to EU member states on July 4, I will introduce propositions to launch a large-scale promotional campaign," Fischer Boel told AFP in an interview.

This will involve "very significant figures for promotion outside Europe ... people will be very surprised," she added, days ahead of a meeting of European agriculture ministers in Mainz, Germany.

The campaign will help European exports at a time when the world market is increasing steadily, she said.

"EU wine is excellent, top quality (but) I think we can do better on export," she said.