MANILA, Philippines - If you listen to music on your mobile phone, be prepared to hear it in a whole new way when Playlist DJ starts to rock out.
This mobile app for Nokia S60 5th Edition devices uses profiling techniques to identify variables with each music track, and those profiles are then compared with other music on your device to bring you a customized playlist of songs that fit your mood. Best of all, the app is free in Ovi Store (www.store.ovi.com) until October 31, 2009.
Nokia developed Playlist DJ together with a Danish company called Syntonetic. “At the time we were creating the app, the most important goal was to make it as simple as possible to use, so that anyone –— no matter what language they speak — could pick it up and start playing with it,” said Claus Christensen, user experience manager in SU Design and Consumer Experiences.
The application features four colorful sliders that you can use to create new playlists, each relating to a specific setting: Joy, Passion, Anger, and Tempo. So, if you crank the sliders up to the top, you get a list of songs that is really joyful, passionate, angry — and super fast.
Playlist DJ made its big debut during Nokia World this year, and at the time the app received a lot of useful feedback. Unlike other music apps which start on a personal computer and must be transferred to a mobile device, Playlist DJ is the first one to analyze music tracks that are already on the mobile phone. The first time you start the application, the initial music profiling may take some time, but it is all done in the background. And, as soon as the first track within your collection has been profiled, you can start using the app.
To date, Syntonetic has “profiles” of more than four million music tracks, and tens of thousands of new tracks are analyzed and added to the database each day.
The more tracks that you add to your own collection, the better the experience becomes, as it broadens the scope of selections for creating new playlists. You can base your playlist not on just mood, but by how an individual song sounds.