MANILA, Philippines – It’s time to fold your last season’s raw jeans and make a fresh statement with the relaxed style of Folded & Hung’s newest collection of Imperfect Jeans.
The brand’s trademark Illegally Low Rise Jeans is reborn with a straight cut and laid-back unfussy look that is stylish and comfortable, yet retaining its deep cut around the waist with lines that follow every curve of your body. These jeans are carefully washed and designed to give them a distressed, worn-out look.
Filipino-British model Justin Hills, the brand’s latest endorser, is featured in the latest Imperfect Jeans campaign. Justin has worked with various international brands from Prada and Armani in Europe to Macy’s in the US. From an editorial feature in Interview Magazine to billboards in Hongkong, Justin has also done numerous commercials in Asia and has starred lead in a full-length movie shown in Europe opposite the actress Susan Anbeh.
For the F&H woman, it’s a different look for Angel. Dressed in faded and torn jeans, paired with an oversized shirt, she radiates simplicity but exudes a fun kind of sex appeal.
Details of the new Imperfect Jeans line range from a variation of faded washes in various areas stylishly torn, patched, holed, bleached, painted and stained to match individual tastes.
For the more creative jeans lovers, the collection’s DIY Jeans are slightly distressed and packaged with materials you can use to create your own style of washed jeans. The hang tag is made of heavy duty sandpaper which you can use to fade specific areas of the jeans. Each pair also comes with a denim repair kit which contains an extra button, a two by two denim patch, a needle thread and an instruction guide.