Shop-a-thon

SM Department Store has long claimed that they’ve "got it all for you," and at the ideal budget. Though all of us here in YStyle are unanimous in declaring that the superstore rocks, particularly their fashion section, we decided to put this claim to the test – and just so we can disprove any negative claims made by skeptics.

YStyle
asked six fashion stylists to take part in a shopping challenge that would show just how much SM is brimming with style possibilities. Working with the theme "urbaniSM", each stylist, and his/her team composed of a model and a makeup artist, were asked to each come up with one look for the day and another for the evening. To make the challenge more interesting, we slapped on a budget: P3,000 for both outfits.

What these teams came up with is an implosion of creative energy and style savvy. And since we are not wanting to choose who comes up as the winner, we leave it to you, our readers, to judge which team deserves to win the YStyle and SM Shopping Challenge – and to judge if SM does have everything your pretty little fashionista heart desires.
Team Patrick


Stylist:  Patrick Ty of Mega Magazine

Makeup artist:
 Xeng Zulueta of Shu Uemura 

Model:
 Manette Mercado 

How do the clothes portray "urbaniSM"?
It is urbanism because, in my definition, urbanism is fresh, slick, city fashion that touches novel silhouettes with an air of minimalism and old-world charm. 

Describe your day look:
My day look is a melange of grunge and boho.  An otherwise retro print dress is updated for fall ‘06 by layering a black knit long-sleeved top beneath the kitschy, yet folksy, dress. 

Describe your night look:
My night look is a lavish silhouette:  a dark bishop-sleeved top paired with the meanest and leanest black cut-offs.  Architectural shapes, for me, define the new urbanism. 

Their shopping list:


Bangles...........................P 99.75

Anikka shawl............ P249.75

Braided barrel shoes......P449.75

Gold earrings..................P99.75

Black suede belt...............P249.75

Floral blouse................P399.75

Black capri pants.............P599.75

Oversized pouf blouse.P399.75

Knitted black blouse......P399.75

TOTAL.....................…P 2947.75
Team Ton


Stylist:
Ton Lao of Metro Him

Makeup artist:
Bianca Valerio

Model:
Robby Mananquil

How do your clothes portray "urbaniSM"?
Our looks were mainly influenced by Japanese urban fashion. We wanted to think out-of-the-box – as the only team with a male model we added elements from the ladies department such as skinny jeans, skinny belts. There are no rules in mixing and matching.

Describe your day look:
Very geometric. There are a lot of clean straight lines, but these are worn informally.

Describe your night look:
Very urban pop and very unconventional.

Their shopping list:


Skinny jeans (for women...P699.75

Striped polo…………….....P349.75

Striped sleeveless shirt….P199.75

Green vest………………P369.75

Pinstriped pants…………P399.75

Yellow skinny belt……...P100.00

White skinny belt……….P119.75

Camouflage necktie…….P199.75

Aviator shades………….P179.75

Dogtag necklace………..P149.75

Black slip-on shoes……..P179.75

TOTAL
……………… P2947.50

Team Corine


Stylist:
Corine Alegre of Metro Magazine

Makeup artist:
Gigi Gonzales 

Model:
Jackie Mitchell 

How do the clothes portray "urbaniSM"? 
The clothes and accessories our team chose reflect today’s fashionable woman in everyday life, but on a higher level.  We chose ensembles in black to show sophistication in the urban environment. The color is also one of the strongest for the season. 

Describe your day look:
Our day look is classic-chic composed of a black shirt dress and knee-high boots, perfect for the rainy season. 

Describe your night look?
Our look is inspired by Madonna in the 80’s.  The combination of a short black skirt, spaghetti-strap blouse, and knee-high boots project a look that is funky, playful, and stylish.

Their shopping list:


Black boots..................................P1,099.00

Black and white handbag...............P120.00

Black shirtdress..............................P499.75

Strappy black top............................P349.75

Black skirt.............................…......P100.00

Black headband...............................P39.75

Black sunglasses............................P149.75

Gold earrings...................................P99.75

Black bracelet...................................P99.75

TOTAL.............................……....P2,557.50

Team Charmaine


Stylist:
Charmaine Palermo

Makeup artist:
Roman Gravador

Hairstylist:
Ken Pagaspas

Model:
Nicolette Bell

How do the clothes portray "urbaniSM"?
The look is for the confident city girl who is not afraid to experiment with trends and different styles.

Describe your day look
: City-chic. I chose earth colors with gold accessories.

Describe your night look
: It’s a lace dress – very romantic.

Their shopping list:


Necklace...............P249.75

Aviator shades.....P149.75

Shirtdress........................P499.75

Sandals............................P499.75

Bangles............................P149.75

Wide belt.........................P249.75

Scarf...................................P79.75

Shorts...............................P399.75

Newsboy cap.....................P99.75

Lace dress.........................P599.75

TOTAL.........................P2,977.50

Team Kym


Stylist:
Kym de Guzman

Makeup:
Claire Diokno

Hairstylist:
Ricky Diokno

Model:
Carol Guevarra of Facets

How do the clothes portray "urbaniSM?"
Urbanism is being in tune with the metro and moving with the city’s pulsing rhythm.  It’s modern, progressive and kinetic – clothes for everyday wear that are both stylish and functional.  As an extension of oneself, clothes set the mood and express your individuality.  

Describe your day look:
Whether in the office or navigating through the urban jungle, you’re sure to look sharp and chic in this hip ensemble. It’s functional because it can go from day to night by removing either the back off the shoulder top (which can also be made into a cowl-neck blouse) or removing the white blouse with tie.

Describe your night look?


The look was inspired by Grace Jones circa 1985 when leggings were solidified as the era’s fashion staple. For the past few seasons, it has constantly been seen on the gams of stylish women. The cinched waist and voluminous top is a perfect balance of power and sensual femininity.

Their shopping list:


White longsleeved blouse.........P499.75

Black top.............................….....P349.75

Skinny tie.......................................P59.75

Grey capri pants.........................P450.00

Black ankle boots........................P850.00

Fedora..........................................P 149.75 

Black blous with pouf sleeve…..P399.75

White belt ....................................P249.75

Striped leggings...........................P299.75

Black ankle boots.........................P850.00

TOTAL.........................................P2888.50

Team Sharlenne


Stylist:
Sharlene Tan of Candy Magazine

Makeup artist:
Ces Guerrero

Hairstylist:
Mike Bawa

Model:
Elise Veloso

How do the clothes portray "urbaniSM"?
The look is inspired by celebrities. We wanted to show that modern women can look and be celebrities in their own right. We also wanted to say that not all the clothes you see in magazines are expensive – there are actually cheaper alternatives in department stores.

Describe your day look:
It’s very casual but we wanted to show that you don’t always have to wear jeans and a shirt during the day. This outfit is both dressy and comfortable.

Their shopping list:


Beaded silver sandals..............P299.75

Green asymmetric dress..........P899.75

White tank top............................P62.75

Red tunic....................................P249.75

Black leggings...........................P199.75

Gold flats...................................P349.75

Black polka-dot bangle............P149.75

Silver necklace............................P49.75

Silver cherry clock pendant....P149.75

Silver necklace and bracelet.....P49.75

Silver drop earrings.................P149.75

TOTAL....................................P2610.25

* * *


Which team do you think should win the YStyle and SM Shopping Challenge? Turn to page K-2 and K-3 and e-mail your choice and why to ystylecrew @yahoo.com by Tuesday, August 22, 2006. One lucky voter will win P10,000 worth of gift certificates from SM. Include your real name and contact information when you vote.

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