I was at the Power Plant Mall recently and was reminded of the mummy incident. The event was the launch of Universal Studio’s live attraction "The Mummy Returns  Live," an interactive spin-off of the blockbuster The Mummy Returns which starred Brendan Fraser and Rachel Weisz.
We were having lunch with James Avery of ThemeStar, one of the prime movers of "The Mummy Returns  Live," as well as other members of the press, when a pissed-off "Imhotep" (Mr. Mummy himself played by Arnold Vosloo in the movie) barged into the room with the sultry "Anck-Su-Naman" and the jackal-headed and skull-faced mummy militia, saying he has come "for revenge."
(Revenge? I hope it’s not for the mummy-burning incident in the mid-’90s, I muttered to myself.)
Rockwell Center teamed up with Orange Communications in order to bring to the public the first-ever Universal Studios-licensed live attraction. We were told that it has been a "screaming success" worldwide, in places like Osaka (Universal Studios Japan), Hong Kong (Ocean Park), Australia (Melbourne and Adelaide), etc.
"The Mummy Returns  Live" is an interactive journey through the passageways of the ancient mummy’s tomb. It is a replica of the Imhotep’s tomb, complete with scarabs, skeletons, sarcophagi, haze, fog, violet lights  the works, actually. It is 3,000 square feet of terror courtesy of animatronic effects, digital sound effects and live actors (yes, flesh-and-blood Joes in horrifying masks and costumes).
The mediamen were given a tour of the mummy’s tomb. Unlike horror booths in the perya where you ride a rusty, rickety train and descend into a dark room filled with tacky statues of the living dead and clumps of hair, the Universal Studio attraction offers a more high-tech, more interactive twist to horror.
I went on a tour of the mummy’s mausoleum with two female writers and how they screamed their lungs out. I can’t blame them. Bloody corpses bolted out from dark corners. A woman, flaunting her innards and intestines, let out a disorienting yell as we passed by. Coffins made jolting noises above our heads. The bandaged ones followed us everywhere we went. Blood-curdling screams everywhere. It was unnerving for most of us.
After a few minutes the cute torment was over and we made our way out of the mummy’s eerie digs. Boy, was I relieved I didn’t get to see a mummy with third degree burns. That, dear readers, would’ve scared me shitless.