MANILA, Philippines - Executives of Philippine Airlines (PAL) sign a sponsorship agreement with the officers of Travel Innovators Inc. (TII), organizer of the Travel Madness Expo 2013 slated at the SMX Convention Center on July 12-14. Designed to perk up the travel and tourism industry’s business during the lean season, Travel Madness comes to its second year on the heels of a phenomenal 2012 performance marked by an unprecedented volume of advance orders and bookings from a record number of visitors and exhibitors as a result of the incredible discounts that now characterize the event. Thus, the expo contributes significantly to making travel and tourism a flourishing year-round business activity. Signing the sponsorship agreement are (from left) TII vice president Ma. Paz Alberto and president Raymond Michael Tee, and PAL Philippine sales head Salvador Britanico, passenger sales assistant vice president Antonio Herrera, and brand activation-marketing manager Ma. Teresa Manalili.