MANILA, Philippines - Philippine Airlines’ Mabuhay Class passengers can now look forward to their very own exclusively designed Bally bag with Clarins skincare products.
PAL worked closely with Helios, an amenity kit specialist, on the development of this new product.
“PAL wanted international brands with a strong reputation and global prestige which will be appreciated and valued by our Mabuhay passengers. The goal was to develop overnight kits that are functional as well as aesthetically pleasing to our discern travelers. We are very happy with the results of this collaboration,” enthuses Felix J. Cruz, vice president, Marketing Support of PAL.
The kit comes in a modern, sleek and stylish nylon bag designed by Bally Switzerland, iconic shoemaker founded in 1851 and now a top Swiss luxury fashion brand. Bally prides itself as a “Swiss Heritage Luxury House.” The understated brand’s position epitomises quality, status, perfection and heritage. Bally’s craftsmanship, expertise and know-how has stood the test of time and is founded on a rich archive based on true Swiss Heritage.
The Bally pouch is filled with International French skincare brand products from Clarins. With 50 years of practical experience in beauty institutes, Clarins has an exceptional knowledge of beauty concerns, which have built the foundation of Clarins’ success. Clarins favors ingredients of natural origin by using the highest quality plant extracts in their most effective concentration for optimum beauty results.
Clarins products featured in the amenity kit are especially designed to help fight air travel dehydration and help the skin cope with different environmental conditions: dryness, humidity and pollutants. The pouch contains the following Clarins items: Hand & Nail Treatment Cream, Eau Dynamisante and Moisture Replenishing Lip Balm, a “must have” lip care product for air travel and everyday use.
“Clarins is very pleased to be onboard Philippine Airlines and to turn the flights of business class passengers into a pleasant moment,” says Beatrice Heudier, general manager, Travel Retail Division.
Essential items (toothbrush and toothpaste, eye mask, socks and brush with mirror) are also provided. The complete kit is designed to offer maximum comfort for the passenger during and after the flight and to make them look fresh and feeling great when they step off the plane.
“It was a privilege and pleasure to work on this exciting project with the Product and Research Development team of PAL. This was clearly a win-win solution for all parties. The brands (Bally and Clarins), PAL, Helios and, of course, the Mabuhay Class passengers,” comments Cindy Lam, managing director, Helios MPPD Ltd.