MANILA, Philippines - Manila’s brightest and hottest gathered together to celebrate the launch of Unilever’s biggest global ice cream brand, Magnum Ice Cream. The much-anticipated glitzy affair, held at Whitespace, channeled the high glamour of the Oscar’s. A giant illuminated “M” by the entrance marked the start of the longest photo wall ever mounted in the country. Top celebrities and countless beautiful people walked down the long red carpet sending photographers into a shooting frenzy.
The evening launched the Magnum royal ambassadors who epitomize the pleasure philosophy of the brand: Solenn Heussaf, Erwan Heusaff, Liz Uy, Tessa Prieto Valdes, Rajo Laurel, all led by the Magnum Launch creative consultant, Raymond Gutierrez. The brand ambassadors arrived in style riding gray Jaguars, while Solenn made her grand entrance in a hot red Ferrari driven by none other than Autostrada Motore Inc’s executive director Marc Soong himself.
An indulgence like no other, Magnum is without question, the ultimate sensorial experience from the very first bite. This velvety, smooth and creamy ice cream bar is coated with a thick layer of cracking real Belgian chocolate, so indulgent and pleasurable that it makes you feel pampered like royalty.