Japan gets you ready for life with Systema

MANILA, Philippines - How do we celebrate life? For Peerless Lion Corporation, 2013 is the year for bringing a brand of superior quality and advanced technology to the Filipino market. Systema is its initial offering, introducing a welcome breakthrough in oral care technology.

Fashion stalwarts, health buffs and showbiz personalities in Whitespace, Makati City gathered for the “Life Ball,” a night of inspiring talks, fun beats, and special prizes.

Japanese-born Systema aims to go beyond the confines of oral health with a brand philosophy of getting “Ready for Life.” Systema is a complete oral care system especially made for adults 20 to 35 years of age.  As we get older, there are specific issues that arise when we speak of oral health. Systema addresses those issues before they become problems.

Systema has the technology to cater to adult needs, which has made the company number one in Japan. Japan is a country with a mature population and yet has among the lowest number of oral disease cases in the world. Systema aims to achieve the same thing in the Philippines and create a Life Ready group ready to take their passions wherever life takes them.

“Systema is tooth and gum care for adults. When we reach a certain age, our teeth’s needs change. That’s when Systema comes in; with technologies that are designed to address adult needs to prevent future problems that could limit future life enriching experiences. With nothing to stop you it opens you up to more opportunities. You can do more. You become ready for life,” says Systema brand manager Norman Mier.

The Life Ball unveiled a look into the future made even more special by the participation of select life coaches who embody the brand personality.

Social advocate Reese Ruiz and professional life coaches Anthony Pangilinan and Pia Avecedo were among those who were called onstage to give their brief peptalk to the crowd. The three were later joined by Systema’s celebrity endorser and foremost life-ready ambassador, Sam Milby.

Sam says: “The great thing about the relationship I have with Systema is that it is providing a different approach to oral care. It is not just about flashing that megawatt smile. It is about having that overall view of oral health—going beyond what is expected. And that is one thing I have come to live by these days. I know that I can do more. I am ready.”

With smashing graphics on a life-size toothpaste-box-shaped LED screen, the new Systema TVC’s were re-introduced to the attendees before segueing into a toast to a more impassioned look into the future. A grand visual treat heightened even more by a party spearheaded by the mixes of DJ Nina Saputil.

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The Life Ball also served as the grand kick off of the Systema Pic Your Passion. Follow @PicYourPassion on Instagram. Upload or take photos of what your passion is using the caption: “My passion is __________. One day, I will _________.” With the hashtag #readyforlife and #systemaph, you can be one of three winners. Best Photgraphy will win a Nokia Lumia 1020. Best Smile will receive a Samsung Galaxy Note 3 and The Most Inspiring Passon will will the new iPhone 5S.