Many people will most likely answer "yes" to both. After all, the bottle is the first point of contact a person has with a perfume or cologne. If it smells good and looks good, a scent becomes doubly attractive. A bottle has a way of stirring emotions and evoking memories.
Was this what La Prairie had in mind when it created Silver Rain? I love the nice-smelling fragrance contained in a sculptured perfect raindrop, formed in gleaming silver. Exclusively for La Prairie, world renowned silversmith Christofle has created a limited edition, signed and numbered, sterling silver Cachette that is certainly a handcrafted work of art. The Cachette contains three vials – Silver Rain, Silver Sensuality and Silver Spice.
La Prairie president Lynne Florio explains: "We created a fragrance that is a mixture of fantasy and reality. We designed both a rare and provocative scent that global women could relate to and enjoy.
The Silver Rain ad campaign, shot by legendary photographer Hiro, reflects La Prairie’s heritage of luxury and exquisite taste.
La Prairie says: "Silver Rain is a metaphor for all that is uncommon and most exquisite in the world."
Words can only say so much about a fragrance, but the real test is in the smelling.
Silver Rain is a mix of the scent of crisp green apples, verbena flowers, mouthwatering dewfruitberry, anise seeds, crushed coriander from Morocco and bergamot from Calabria.
The scent is boosted with gardenia tuberose blossoms, red rose petals, and night-blooming jasmine, evoking a hint of patchouli leaves, red sandalwood, creamy tonka beans, heliotrope flowers and vanilla beans from Madagascar.
The Silver Rain bottle is a collectible item, that is why La Prairie created refills. The container is as poetic as the words used to describe the scent.
Silver Rain is available in eau de parfum spray, purse spray, body cream, scented candle and Cachette designed by Christofle with refills at Rustan’s Department Stores.