MANILA, Philippines - Uniqlo launches its UT Pop-Up! T-shirt shops in central locations in major cities worldwide. The innovative approach builds on the traditional pop-up shop concept in central metropolitan locations offering a limited, dedicated product mix. The initiative aims to broaden Uniqlo’s reach to its customers and make fashion accessible to everyone and in unique and interesting locations.
The shops also offer UT Camera, a new smartphone video app that turns one second personal looped video portraits into animation. Users can download the app to their smartphone (iPhone and Android) to convert their video. The footage can then be uploaded to the official UT website (ut.uniqlo.com) for those sporting UT apparel, and linked to Facebook, Twitter, and more for all users.
In the Philippines, UT Pop-Up! MLA is located at Ayala Triangle, Makati City. UT Camera was also set up so everyone can pose for a photo that can be seen globally. Those who wish to purchase new UT designs at a huge discount, a UT store is just across Ayala Triangle, at the second floor of Paseo Center.
UT Pop-Up! is open until today, April 26.