The women were swooning with joy at the trunk show of BCBG Max Azria fall collection held at the East Wing of Shangri-La Plaza mall. Theme of the fabulous fall collection was “Modern art meets ‘70s Parisian chic.” A few dressy pieces from the French fashion house Herve Leger — perfect for parties and events this coming holiday season — were also presented to the guests. BCBG managing director Kat Florencio said the premier lifestyle brand (named after the Parisian slang phrase “bon chic bon genre” meaning "good style, good attitude”) celebrates 25 years as a global fashion house this year. It is not just a brand, but a philosophy and an attitude of confidence and empowerment. Four distinct looks — the Connoisseur, the Visionary, the Socialite, and the Urban Rocker — were presented to the select audience. Each look possessed the brand’s key descriptive elements: chic, timeless, versatile, and elegant.