MANILA, Philippines - To celebrate Bratpack’s 15th- year anniversary, the store has enlisted one of its beloved signature brands, JanSport, to come up with a limited-edition backpack. JanSport is a contemporary youth lifestyle brand known widely for its iconic silhouettes and premium quality backpacks and travel gear. Together, the brands collaborated to create a pack that celebrates life and life’s adventures.
The limited edition JanSport x Bratpack backpack features the iconic JanSport Right Pack made with high quality suede and Cordura. The focal point of the backpack is its front pocket embroidered design: a colorful and thought-provoking image of playing cards. Bratpack’s logo is cleverly incorporated by the use of the letters “b†and “p†as the numbers of the cards.
“Seize the Day†is written on the pack to inspire its wearer, and the design also features a symbolic take on the phrase through the images of a bird, heart, and brain. The artwork is inspired by contemporary young adults and communicates the adventure, fun and discovery that await them in their journey through life.
The outcome of the collaboration is a one-of-a-kind backpack that offers functionality while conveying a zest for life and adventure through its design.
The limited edition JanSport x Bratpack bag is available at Bratpack stores in Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.