MANILA, Philippines - What’s in a name? For Filinvest City, everything. Its new name and logo have and say it all. The perfect convergence of work-life balance, depicted by the eight arrows representing the rays of the sun, and gaily adorned by the colors of business, leisure and entertainment.
It started out as Filinvest Corporate City, envisioned as a property development that would be master-planned to answer the needs of its ever-growing and diversifying community, one that would be future-ready and innovative, and one that would be home to a myriad of world-class experiences. From a sleepy, undeveloped stretch of land, this place soon became known as a business hub before cocooning and finally, emerging as a city of endless possibilities.
“While we may appear to have been quiet in the last several years, Filinvest has been continually working hard. We have already completed the major infrastructure to make the city work more efficiently and seamlessly,†said Josephine Gotianun-Yap, president and CEO of Filinvest Alabang, Inc. And now, in its own perfect timing, Filinvest City has opened its doors wide open, for everyone to explore all the opportunities that were spawned by the city’s new tagline and philosophy, “Inspiring Possibilities.â€
“The year 2012 has been big for us — the year when we launched a new campaign for Filinvest City and engaged no less than Kris Aquino to be the Filinvest brand ambassador. We came out loud and proud as we take huge strides in making everyone know about and experience what this progressive urban center has to offer,†explained Gotianun-Yap.
With Filinvest City now made more accessible via the Skyway and the South Luzon Expressway, people from the North and South can reach in easily and enjoy its many attractions like the largest regional shopping mall in the South, the Festival Supermall, which boasts of 57,000sq m of shopping possibilities.
It also has The Northgate Cyberzone which has the largest concentration of BPO locators in the South. Unparalleled medical services have also been made available at the Asian Hospital. All these and more are in Filinvest City, a city that is uniquely developed to answer the lifestyle needs of the discerning Filipino and anchored on four distinct pillars that characterize this urban center: The Premiere CBD, Garden City, Mod Metropolis and Convergence Hub.
Filinvest City is the perfect location for corporate headquarters, boasting of modern facilities, technological advantages, and a safe, business-friendly environment that helps propel local corporations as well as multinational conglomerates to even greater success. In fact, corporate giants such as HSBC, Insular Life, Fluor Daniel, GenPact and the Shell Exploration, to name just a few, have already set camp here.
Filinvest City tempers its business side by creating nature havens that serve as a welcome respite within the city. Parks, promenades and pathways become home to thousands of date palm trees, flowers, birds and even a living creek, allowing joggers, strollers and commuters to slow down and commune with nature. “It is far from the urban jungle that we see elsewhere in Metro Manila. It is a palpable differentiating feature unique to Filinvest City,†said Gotianun-Yap.
Filinvest City prides itself in being a multi-dimensional city, where world-class experiences can be found at practically every corner. The city’s built in perks and amenities for leisure and entertainment, shopping and dining, culture and the arts, and health and wellness allow Filinvest City’s residents to enjoy a truly cosmopolitan lifestyle. Westgate Center, Southpoint Driving Range and the exclusive The Palms Country Club all contribute to a deluxe experience that can only be had in Filinvest City. Add to the already operational Filinvest Tent, a huge 2,000 sqm events hall with a capacity of 3,500 people and the soon-to-rise amphitheater, capable of seating 1,000 people and you have two premier venues that will give rise to world class entertainment.
What good does it do a city to have everything if no one can get to it? That is why everything that Filinvest City has to offer has been made easily accessible, through varied transportation modes and route options, a myriad of easy-to-spot entry and exit points and a top-notch traffic management system that keeps the city flowing. And Filinvest City is not just easily accessible from Metro Manila.
It also serves as a gateway for the Calabarzon Growth Region, expanding its reach and influence to even more Filipinos. And being both an axis and a gateway, Filinvest City also plays host to merging personalities and thus, cultures, aspirations and ideas. These four pillars are what form the very essence of Filinvest City, the city that helps Filipinos get all what they want in life. And as we continue to aspire for bigger and better things for ourselves and for our families, so shall Filinvest City provide us with everything we need to explore all possibilities.
Filinvest City, a mere 15-minute drive from Makati, is a prime development of Filinvest, a leader in property development for over 50 years. Guided by the Gotianun family tradition of integrity, quality and service, it forges ahead with renewed dynamism. For more information on Filinvest City, call 846-0278 local 7023 or visit www.filinvestcity.com .