Why is Shakey’s building big legacy stores?

MANILA, Philippines - A lot of restaurants and food outlets have come and gone, but the good ones last and just get better with time. Launched more than 37 years ago, and still going strong, the unmistakable Shakey’s orange, red and yellow stripes are at the hub of people and activity. A ride around Metro Manila shows how Shakey’s stores are getting larger and more commanding. You simply can’t miss them. That is the Shakey’s Legacy.

“Shakey’s continues to evolve so we can cater to the growing, evolving, diverse market both in products and services. We evolve not only with our guests, but also with the current economic situation,” shares Vic Gregorio, Shakey’s EVP and chief operating officer.

It is definitely a strategy that works. In the last nine years, the company has consistently posted a remarkable two-digit growth. In a short period, Shakey’s has grown its fleet of “Legacy Stores” to 10, strategically located across the Metro and in the developing areas. Scouting the landscape for choice locations in thriving communities is the cornerstone of every “Legacy Store” that includes Paseo De Sta. Rosa, Las Piñas, San Pedro, Loyola, E. Rodriguez, Marcos Highway, Shaw, Pulilan, Lipa and Quezon Avenue which to date holds the record of being the world’s biggest Shakey’s restaurant.

“Shakey’s Legacy Stores are in the heart of the village of family and friends. We choose a perfect balance of residential and commercial where we are always a part of the community. Most of all, we are hardworking, and so we love being busy on weekdays and weekends,” says Gregorio, with good humor.

So why is Shakey’s building Legacy stores beyond their mall outlets? It is because Shakey’s wants to deliver the best dining experience through Legacy stores. The secret is: space. Whether it is a mall outlet or a spacious stand-alone store, there simply is more room inside. Guests dining in Shakey’s feel relaxed and leisurely. For Mom, Dad, and kids, that is truly a blessing.

And it is a luxury that goes on. High ceilings and bigger tables are rare in restaurants, and they provide greater comfort. For private get-togethers or office events, Shakey’s offers the expanse and convenience of bigger function rooms.

Outside the Shakey’s store, there is ample and secure parking, and a brightly lit marquee whose invitation is simply irresistible.

“We have taken the time to make sure space between tables is just right so people don’t bump into each other, and kids can run around. The Shakey’s dining experience is carefree, homey, warm and comfortable,” Gregorio shares.

Surely, a fine, casual and relaxed atmosphere makes for great family bonding. Nothing beats dining in a spacious restaurant where parents and kids can spend real quality time not just during the meal, but enjoying other special treats. “When the family gets together to eat, even in a mall where everything is active and fast, Shakey’s outlets provide the room for movement, plus the relaxed pace of casual fine dining. That makes Shakey’s definitely a better place to go and have a good meal together,” shares Gregorio.

Location, space and security all add to Shakey’s ambience. Having a fun and wonderful dining experience is something people want to share with their families. “An atmosphere of fun, family, and pizza: that’s what Shakey’s delivers best,” says Shakey’s G-man.

A major ingredient in the Shakey’s success story is a keen understanding of their guests and what they crave. Tuned in to the changing market, Shakey’s still serves its trademark, tried-and-tested favorites, like the oven-baked Thin Crust Pizza and Bunch of Lunch, for dining satisfaction and a fun family night out.

It still is a shakin’ fine time at Shakey’s Pizza where guests delight in a menu catering to a wider spectrum of tastes. Classic pizzas like Manager’s Choice, Friday Special and Hi-Protein Supreme are favorites along with more mouth-watering pizzas like Angus Steakhouse, Belly Buster and Pizza Bianca.

Shakey’s made its name serving the one-of-a-kind Chicken and Mojos. Fans of this savory platter can actually get more than their fill from Solo to Buddy, from Family to Party, because there’s a perfect size to fit everyone’s appetite for all-time favorite Chicken and Mojos.

For choosy diners, or hearty eaters, Shakey’s offers Combos and Monster Meal Deals for all types. Shakey’s knows its consumers very well, having mastered the art of understanding the transformation — and indeed, the elevation — of the Filipino diner, his habits, and what satisfies his stomach.

Shakey’s, a pioneer pizza chain locally, has led the category in menu innovation, store ambience and casual dining experience. As Shakey’s Gregorio declares, “We have retained our iconic and favorite selections, but every so often, we launch something contemporary. It’s always refreshing to introduce new but surefire hits. These are actually classic recipes with a Shakey’s twist. What you find at Shakey’s may already be known, but we always make it our own.”

Trust everyone’s favorite pizza place to always whip up something new and different, and truly exciting. In a Shakey’s Legacy store, kids and kids at heart can play in the FunZone where the coolest and latest arcade games will surely excite kids, and parents too. Guests call it a stressbuster; Shakey’s simply calls it a great time! What are you waiting for? Let’s all go to Shakey’s!