MANILA, Philippines — Last Valentine’s Day, Phoenix Petroleum – one of the country’s fastest-growing, independent oil companies – surprised the public with the launch of its new line of upgraded fuels, all powered with Phoenix Pulse Technology. They concurrently took this opportunity to reveal their new brand logo and the company’s latest brand ambassador, the lovely Rhian Ramos, who spoke of her fearless pursuits and her insatiable desire for adventure.
The symbolic launch and new logo presentation was held at the Phoenix Petroleum fuel station in Timog, Quezon City.
Phoenix’s new Pulse Technology is a fuel additive developed by its dedicated fuel scientists, designed to possess cleaning and protective properties for a vehicle’s engine. It is now incorporated into every fuel product that Phoenix Petroleum has to offer; and the addition of such, is meant to have their new fuels help enhance a vehicle’s power and acceleration.
“The launch of Phoenix Pulse technology is in fulfillment of our goal to be the most credible alternative to the major brands,” explained Phoenix Petroleum’s Chief Operating Officer, Henry Fadullon at the launch event.
Phoenix Petroleum, a Mindanao-based company that started small—initially with just five fuel stations in Davao—is now positioning itself as a cost-effective alternative to the rising tariffs of the big petroleum players. In just 15 years, the business managed to grow its network to 530 fuel stations nationwide. And last year, Phoenix also acquired Petronas Energy Philippines, Inc. – now called Phoenix LPG Philippines, Inc. – paving the way for the company to offer LPG as another one of its products.
Phoenix shares that its new, upgraded fuels lend this generation better value for money through providing the following three-fold benefits: Its new, innovative Pulse Technology additive 1) helps discourage fuel filter blockage in diesel engines; 2) helps to remove deposits from fuel injectors, valves and piston surfaces; and 3) helps maintain engine protection. And when used continuously, these new products may even improve a vehicle’s fuel economy.
The cleaner your car’s fuel system is of deposits and blockages, the smoother the fuel can flow, and the more efficiently it can be burnt. With better efficiency come the rewards we seek: noticeably enhanced power and acceleration.
“Choosing Phoenix Petroleum was an easy decision,” shared new brand ambassador Rhian Ramos during the launch event last Feb.14. “They are a homegrown brand and the fastest-growing oil company, and they look for new ways to upgrade their products and offer them at the best value. That makes Phoenix the smarter choice for millennials like me who like to get more value out of every peso.”
Phoenix Pulse Technology is now included in all of Phoenix Petroleum’s fuel grades sold across the country.