MANILA, Philippines - Rust, in whatever form, is bad. It is often the signal of deterioration and we Filipinos have come to use that term to describe moments when we experience loss of mental focus.
“Kinakalawang ang utak†is caused by free radicals, damaged oxygen atoms with a missing electron that attack healthy cells. These are formed in the body during normal metabolism especially when one is under stress or is exposed to cigarette smoke, alcohol, air pollution, UV radiation, and even poor nutrition.
As Pharex HealthCorp celebrates 25 years, it has launched a campaign that hopes to educate the public on how to combat embarrassing “kalawang momentsâ€.
“Filipinos, especially the hardworking ones, are concerned about performing at their best and having an impressive mental performance and this can be achieved with the help of Vitamin E,†Jefferson De Guzman, PHAREX Vitamin E Product Manager says.
Vitamin E has been known to be a powerful anti-oxidant that protects the brain from the damaging effects of free radicals. It stabilizes the body’s free radicals by stopping the oxidative stress that damages the brain’s cells.
De Guzman adds that PHAREX Vitamin E (dl-alpha tocopheryl acetate) is especially formulated to supply more than the recommended daily allowance (RDA) for adults.
Pharex also launched a contest on its official Kontra Kalawang Sa Utak Facebook page (https://www.facebook.com/KontraKalawangSaUtak) where followers are invited to submit photos of their own Kalawang Moments with captions on how PHAREX Vitamin E can help prevent them. A total shopping spree of P100,000 will be given away. An e-raffle will determine five (5) winners of gift certificates worth P20,000 each.