Manila, Philippines - Coveting the elusive gold medal is the ultimate prize for every Olympian. So just imagine the desire, the hope within an athlete who has never brought home one for his beloved nation. This is the fire burning within the Philippine delegates to the 2012 London Olympics.
As the official sports drink of the London 2012 Olympic Games, new upgraded Powerade Ion4, the complete sports drink, helps competitors power through the toughest moments on their journey to achieve glory.
The Philippines’ finest will compete in the London 2012 Olympic Games to pursue the first Olympic gold medal for the Philippines. Powerade Ion4 has chosen boxer Mark Barriga, long jumper Marestella Torres, and skeet shooter Brian Rosario as brand ambassadors.
“We were all very excited to be part of the Olympics and have the chance to rally behind the nation’s best sportsmen and women. It’s our pride to support Olympic gold hopefuls Mark, Marestella, Brian, and the rest of the Philippine team as they welcome Powerade Ion4 as their hydration partner,” said Teejay Sonza, group brand manager for hydration, The Coca-Cola Export Corp.
The final roster of 11 athletes going to the 2012 London Olympics from July 27 to Aug. 14 are Mark Barriga, boxing; Marestella Torres, athletics; Brian Rosario, shooting; Rene Herrera, athletics; Jasmine Alkhaldi, swimming; Jessie Lacuna, swimming; Tomohiko Hoshina, judo; Daniel Caluag, cycling; Hidilyn Diaz, weightlifting; Mark Javier, archery; and Rachel Anne Cabral, archery.
Powerade pledges to donate P100 for every running video to the Run4Gold Facebook app. This is the first virtual marathon with a target of 10,000 runners to reward the first Filipino Olympic gold medalist with P1 million.
For inquiries, visit www.facebook.com/powerade and follow @PoweradePH on Twitter.