MANILA, Philippines - A grand celebration at SM Mall of Asia recently capped Yahoo! Philippines’ five-week online adventure — the Purple Hunt Family Edition 3.0 – which saw the mother-daughter team of Carolyn M. Beronilla and Catherine Ester Beronilla from Las Piñas, walk away with the coveted prize of a P2.2- million condo by Camella Homes.
Hosted by Chloe McCulley, the 2011 Miss World Philippines 2nd Princess, the event drew over 400 Filipinos who participated in daylong activities that involved live music performance from the popular rock band, The Dawn, games and interactive contests.
Family contestants competed head-to-head in six on-ground challenges to reach the final round of elimination. The three finalists were asked to visit the condo model unit and posed a series of questions based on what was inside. The Beronilla family was the last team standing and pronounced the winner of the Yahoo! Purple Hunt Family Edition 3.0.
“Tonight. we celebrate the finale of yet another successful Yahoo! Purple Hunt, an initiative that connects Filipinos with one another, engaging their passions and interests and ultimately, making a positive contribution to society,” sayd Yahoo! country ambassador Arlene Amarante.
The online adventure, now in its third year, was launched for the whole family in October 2011. With neither a map nor a compass required, Purple Hunters simply needed log onto http://purplehunt.com.ph to unlock online clues, discover interesting insights about the web using various Yahoo! properties, and spend quality time bonding. The campaign also brought awareness about Internet safety by promoting responsible use of the Internet and appropriate netiquette.