MANILA, Philippines - Line Play, the latest family app of Line, conquered the Top Free App charts immediately after global release in a number of countries, including Thailand, Taiwan, Indonesia and Malaysia, achieving six million users worldwide.
Line Play allows users to personalize avatars and virtual space, while making new friends with similar interests and hobbies. Optimized for mobile use, Line Play not only brings the dynamic virtual world to everyday life, but also presents a boundless place where people can meet and greet, while sharing thoughts and ideas with others.
“When we officially launched Line here in the Philippines last February, we assured our users that we will constantly innovate to make mobile messaging a more fun, personal, and interactive experience. Through Line Play, we take digital communications beyond words on a screen to add a new dimension to Line’s smartphone life platform. Line Play is just one of the many fun and exciting services that we intend to offer here in the Philippines,†said Hyun-bin Kang, director of Line business office at NHN Corp.
Line Play avatars can be created in a variety of ways. First, users can use their own headshot to create an avatar that closely resembles them, or select from a wide range of facial features. In Line Play’s virtual world, users can style their avatars and decorate personal space as well. More than 200 new fashion and interior items are updated every week, including local and seasonal themed items such as traditional costumes and Christmas decorations.
On Line Play, users can connect with their Line friends, while expanding their network by meeting new friends with similar interests and hobbies. By visiting friends’ rooms, users not only check out their friends’ fashion and interior style, but also share stories find out their interests and hobbies by looking through the diary.
Users can engage in one-to-one chats with their friends using new Action Stickers, which make avatars become more animated and lifelike. Avatars can jump, laugh, wave and much more with the 18 different Action Stickers. With Lounge Chat, users can talk about music, games, sports, and movies with those who have similar interests.