Samsung goes 3D

MANILA, Philippines - Samsung Electronics America Inc. unveiled the first complete 3D home entertainment solution, as part of the largest 3D-capable product lineup to date. With Samsung’s 240Hz 3D LED TVs and award-winning 3D Blu-ray disc player — the company’s 3D entertainment system is available to consumers in the comfort of their living room.

Samsung also announced an exclusive global partnership with DreamWorks Animation SKG and Technicolor at this year’s CES. Samsung will be part of an industry-leading offering that will deliver 3D Blu-ray players as well as disc content with Monsters Vs. Aliens, in the recently finalized Blu-ray 3D format.

The three parties together create a complete infrastructure aimed at bringing 3D to the mainstream.

Samsung’s 2010 HDTV lineup includes the 7000 Series and above LED TVs, 7000 Series and above plasma TVs, and 750 Series LCD TVs. Combined with Samsung’s BD-C6900 3D Blu-ray player, stylish active shutter 3D glasses and new movies in Blu-ray 3D, Samsung is delivering 3D the way it was meant to be watched — in Full HD with lifelike depth and color clarity at home. When not in the 3D mood, you’re back to watching one of the best quality HDTVs on the market with the push of a button. Samsung’s lineup of 3D products will be on display at Booth #11026 during the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center, Jan. 7 to 10, 2010.

“We’ve continued to innovate and make significant investments in 3D technology since we delivered the first 3D HDTV to market in 2007, and now we’re pleased to deliver the first complete 3D entertainment offering to date, along with industry-leading partners like DreamWorks Animation and Technicolor,” said Tim Baxter, president of the consumer electronics division, Samsung Electronics America. “There has been great success with 3D in theaters, and the stars have finally aligned to bring this experience to the home with a combination of standardization, plenty of product options and 3D movies — all accessible to the masses for the first time.”

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