MANILA, Philippines - The holidays can be rough for many of us. It is an emotional, and often stressful, time of year for most of us. Between frenetically shopping for presents, preparing holiday recipes, and decorating your home, it’s easy to get distracted and forget what the season is all about.
’Tis the season to be with the ones we love, to remind them they are always in our thoughts. But what happens when miles separate you from the ones closest to your heart? This Christmas, leading telco Globe reminds us that safeguarding the ties that bind is a family affair, and we all play important parts in keeping families together. Even the smallest among us has a big role to play in bringing us all together.
In this spirit, Globe welcomes a new member to its family of celebrity endorsers: Zaijian Godsick Jaranilla. If the name is unfamiliar, the face and onscreen alter ego will surely ring a bell. Everyone knows “Santino,” the little eight-year-old boy with the shiny, shaggy hair and the soulful brown eyes that can melt even the iciest heart. As the child whose faith works everyday miracles in the lives of those around him in the top-rated telenovela May Bukas Pa, Zaijian has wrung tears from the most stoic viewers. The show in fact won accolades as the Best TV Series at the 31st Catholic Mass Media Awards.
Cathy Santamaria, Globe’s Brand marketing head, says, “This season, when love and faith are the best presents we can give others and hope to receive ourselves, Zaijian as Santino is such a gift. He is a wonderful symbol of family and togetherness, and that’s what Globe is all about. By providing an array of simple choices and the worldwidest services, we can help you stay in touch with the important people in your life, wherever they may be in the country or around the world. With Globe, your loved ones are just a call or text away. We’ve made it so easy to stay connected, even a little boy like Santino can do it. We will always be there to help keep families together and bring you closer to those that matter most in your life.”