David Gandy is new face of SM Men’s Fashion

MANILA, Philippines -British supermodel David Gandy, the new image model of SM Men’s Fashion, will walk the runway at the Philippine Fashion Week spring-summer 2014 this October.

Gandy, who is best known as the face of Dolce & Gabanna’s Light Blue and the brand ambassador of Jaguar was voted the World’s Third Most Successful Male Model by Forbes magazine in 2009. Considered the highest paid male model in the world, he was named the Sexiest Man of 2013 by Cosmopolitan magazine.

He has graced 47 different magazine covers including GQ and Vogue, has been named the Most Beautiful International Male Model by Spanish Glamour in 2008, the Face of Today by Shortlist magazine in 2011, and the Face of Now by Iconographic 2007.

In a write-up in vogue.co.uk, top fashion photographer Mario Testino said that Gandy has “something of what the Eighties supermodels have. He radiates health and positivity. I think he has what it takes to be very big. It’s exciting because it signifies a shift in men’s fashion. The male model world is changing.”

Gandy was born in 1980 and grew up in Billericay, Essex. He was a marketing student at the University of Gloucestershire in 2001 when his friends entered him in a modeling competition, which he won. He broke into modeling in 2005, but became a superstar in 2006 after becoming the muse of Dolce & Gabbana.

With his British roots, he was the only male model who owned the ramp in the 2012 London Olympics Closing Ceremony and was named one of London’s Most Influential People in 2011.

As the new image model of SM Men’s Fashion, he joins the brand’s other endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide, and Rafael Do Prado. 

A real fashion coup, Gandy’s partnership with SM Men’s Fashion has created a buzz in recent months, with speculations of his arrival to Philippine shore being a hot topic among fashionistas and netizens all over the country — even before this announcement was made. “Finally, the secret is out. We are glad to announce that David (Gandy) is officially part of SM Men’s Fashion, and we invite everyone to stay tuned to our future campaign, where our latest endorser will exemplify how it is to be a sensible and stylish man of the modern times” says Ayen Florendo, SM Men’s Fashion assistant vice president for marketing.

For more on David Gandy, like @smmensfashion on Facebook, or follow @sm_mensfashion on Twitter. You may also hashtag your tweets with #GandyforSMMEN and #smmensfashion.