MANILA, Philippines -Beer Below Zero (BBZ) recently launched its international CSR campaign for responsible drinking and road safety, aptly named Don’t Drive, Just Drink!
In light of this newly enacted law, BBZ, in partnership with Top Gear, is proud to initiate the first corporate campaign from the Philippines to raise awareness of the serious consequences of drunk driving, which is one of the leading causes of fatalities among young people worldwide. BBZ CEO Luigi Nunez says, “there was a need to initiate such an advocacy and hope others will follow suit.â€
With over 500 outlets in the Philippines, Guam, Hawaii, Thailand, Hong Kong, Vietnam, Singapore and Malaysia, BBZ aims to use these as venues to further promote ‘Don’t Drive, Just Drink!’
“We will continue this advocacy as we launch in new territories like South America, Europe, South Asia, North America and the rest of the Asia Pacific countries. We are targeting to be in 20 countries in the next two years,†adds Nunez.
Beer Below Zero is an unaffiliated, Filipino-owned company.