MANILA, Philippines - Dole celebrated My Superfruit Day, a celebration of wellness, freshness, and fun to remind us that it’s time to eat healthy and live healthy!
Held last May 7 at the Mall of Asia, Dole’s My Superfruit Day was a fun-packed day for the whole family, featuring a grand parade of fruits and vegetables, celebrating the magic of fruitful sharing. The country’s roots and culture were also celebrated, with a parade of different Philippine festivals including Higantes, Maskara, Panagbenga, Sinulog, and Pahiyas.
One of the day’s highlights was the Best in Fruit costume competition: 14 children and four adults showed off their costumes and winners in the kid and adult category took home P15,000. Audiences were also given a chance to win P25,000 by organizing a group and joining in on the parades.
Hosts were Jon Avila and Tuesday Vargas.