MANILA, Philippines - To be heard above today’s noise, you don’t have to be loud, just original. The happy accident that is Fly Art, by young Filipino duo Gisella Velasco and Toni Potenciano, who created an instant cult classic by putting hip-hop lyrics onto historic oil paintings, has found its newest canvas in Thread 365.
They’ve kicked things up a notch on your favorite basic tee, redefining the statement shirt. It’s not just about putting random words on fabric, but making sure the shirt speaks for itself. Starting with well-made pieces that are simple, versatile, and super-comfortable, they’ve added authentic messages that really resonate with the times, like lyrics, on classical art.
What grabs attention are the unexpected contrasts: Rembrandt and rap, casual and chic, Kanye and Cezanne — contemporary yet classic.
According to the folks at Fly Art, it’s madness with meaning: “We listen to a lot of rap music and note down sound bites that we think could work in a graphic context. Other times we will find a painting we like and save it for a lyric we haven’t found yet.”
For Thread 365, much like a classic work of art, the beauty is in the details. The tees are thoughtfully designed inch-by-inch, stitch-by-stitch. Made with 100-percent cotton, they’re soft, breathable, lasting, and flattering on everyone. Just like a top song on the hip-hop charts, these tees will see you through late nights, early mornings, and lazy afternoons.
This is the first time Fly Art will be available in retail outlets in the Philippines. The collection features five styles: “I Woke Up Like This,” “Diva is a Female Version of a Hustler,” “B*tch Better Have My Money,” “Poetic Justice” and “Lost in the World.”
The Fly Art x Thread 365 collection is available at Thread365.com and CommonThread stores at Greenbelt 5 and Power Plant Mall, Rockwell.
For more details, visit www.thread365.com or follow @Thread365 on Instagram and like Thread 365 on Facebook.